Zoeterwoude, 2382 PH,
Netherlands
Heineken Netherlands Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Heineken Netherlands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4000 Heineken Netherlands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Heineken Netherlands has purchased the following applications: Visa Authorize.Net for Payment Processing in 2025, Swaven POP for Point Of Sale in 2024, MikMak for eCommerce in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Heineken Netherlands is running and its propensity to invest more and deepen its relationship with Visa , Swaven , Visualfabriq or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Heineken Netherlands revenues, which have grown to $1.10 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Heineken Netherlands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Visa | Legacy | Visa Authorize.Net | Payment Processing | ERP Financial Management | n/a | 2025 | 2025 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Swaven | Legacy | Swaven POP | Point Of Sale | ERP Services and Operations | n/a | 2024 | 2024 |
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Revenue Cycle Management | ERP Services and Operations |
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2023 | 2023 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MikMak | Legacy | MikMak | eCommerce | eCommerce | n/a | 2024 | 2024 |
In 2024 Heineken Netherlands deployed MikMak on its public website to extend its eCommerce capabilities and enable shoppable customer experiences. The implementation focused on embedding MikMak modules into the Dutch corporate web domain to support product discovery and onsite commerce workflows for the companys digital commerce and marketing functions.
MikMak was configured to deliver category aligned capabilities such as shoppable content modules, merchandising widgets, product discovery interfaces, and content to commerce linking. Configurations emphasized front end widget placement, content tagging for product association, and event level instrumentation to support digital merchandising and campaign activation.
Operational scope covered the Heineken Netherlands web channel and was managed by the digital commerce and marketing teams, with editorial and merchandising owners assigned for ongoing content refresh. Rollout was executed as an onsite augmentation to existing web pages, enabling marketing driven commerce experiences without replacing core backend systems.
Governance was organized around content approval workflows and merchandising cadence, integrating MikMak content ownership into existing marketing processes. The deployment prioritized operational controls for editorial publishing, campaign orchestration, and measurement handoff to analytics owners to sustain ongoing eCommerce merchandising operations.
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Demand Forecasting and Planning | SCM |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Call Center | CRM |
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2023 | 2023 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics, Data Management Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2025 | 2025 |
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Tag Management | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2020 | 2020 |
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Trade Promotion Management | CRM |
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2022 | 2023 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
|
2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2014 | 2014 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||