List of DEFACTO Loyalty Platform Customers
Erlangen, 91058,
Germany
Since 2010, our global team of researchers has been studying DEFACTO Loyalty Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased DEFACTO Loyalty Platform for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using DEFACTO Loyalty Platform for Customer Loyalty include: Wella Company, a Switzerland based Consumer Packaged Goods organisation with 6000 employees and revenues of $2.80 billion, Hans im Glueck Germany, a Germany based Leisure and Hospitality organisation with 2000 employees and revenues of $100.0 million, Ace Auto Club Europa Germany, a Germany based Automotive organisation with 300 employees and revenues of $40.0 million and many others.
Contact us if you need a completed and verified list of companies using DEFACTO Loyalty Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The DEFACTO Loyalty Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Ace Auto Club Europa Germany | Automotive | 300 | $40M | Germany | DEFACTO | DEFACTO Loyalty Platform | Customer Loyalty | 2025 | n/a | In 2025 Ace Auto Club Europa Germany implemented the DEFACTO Loyalty Platform as a Customer Loyalty initiative to drive CRM, member communications and digital engagement in Germany. The engagement was announced in a vendor press post naming DEFACTO BE/ONE as the CRM and communications partner and confirming implementation and live dates. The deployment centers on loyalty and CRM functionality, with inferred use of campaign management capabilities for member activation and lifecycle communications. Configuration work focused on member segmentation, campaign orchestration, loyalty account management and personalized messaging workflows within the DEFACTO Loyalty Platform. Operational scope is national, covering ACE membership management, marketing and member services teams in Germany, and it targets digital engagement channels such as email and mobile messaging consistent with Customer Loyalty implementations. Integration points are expected to include the club's membership database and channel delivery endpoints to enable synchronized campaign execution and real-time member status updates. Program governance was organized around CRM and communications ownership, with new campaign approval and data governance processes introduced to support member communications at scale. The DEFACTO Loyalty Platform now represents Ace Auto Club Europa Germany Customer Loyalty engagement infrastructure for CRM and member communications. | |
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Hans im Glueck Germany | Leisure and Hospitality | 2000 | $100M | Germany | DEFACTO | DEFACTO Loyalty Platform | Customer Loyalty | 2024 | n/a | In 2024, Hans im Glueck Germany implemented DEFACTO Loyalty Platform as its Customer Loyalty solution. DEFACTO BE/ONE delivered a Customer Data Platform and loyalty CRM infrastructure to unify website, e shop and table reservation data and to enable personalized email activations. The engagement targeted the burger chain footprint in Germany and the wider DACH region. The implementation centered on a CDP integrated with loyalty automation and CRM capabilities, creating unified customer profiles and real time event ingestion from web, e shop and reservation channels. Functional modules included identity stitching, segmentation and loyalty rule execution tied to automated email activations. Configuration emphasized marketing orchestration and automated loyalty workflows to support customer lifecycle and repeat visit campaigns. Operational scope covered marketing and CRM teams across Hans im Glueck Germany with data flows into the DEFACTO Loyalty Platform to coordinate email activations and loyalty program triggers. Integrations explicitly consolidated the website, e shop and table reservation data sources into the CDP and connected loyalty automation for activation sequencing. Governance centered on centralized profile management and marketing owned automation, with the stated business objective to increase visit frequency and share of wallet for the burger chain. | |
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Wella Company | Consumer Packaged Goods | 6000 | $2.8B | Switzerland | DEFACTO | DEFACTO Loyalty Platform | Customer Loyalty | 2024 | n/a | In 2024, Wella Company implemented the DEFACTO Loyalty Platform in the DACH region to consolidate two regional loyalty platforms into the WELLA RED partner programme, enabling partner loyalty and salon marketing capabilities. This Customer Loyalty deployment focused on CRM and partner loyalty engagement across salon partners and distributor relationships. The DEFACTO Loyalty Platform was configured to support rewards and partner programme management and campaign management functionality, as inferred from the vendor announcement. Configuration work centred on partner onboarding, rewards orchestration, campaign scheduling and partner segmentation to support salon marketing use cases. Operational coverage spanned marketing and partner engagement functions within Wella Company, with the DEFACTO Loyalty Platform used to run partner incentives and targeted salon campaigns. DEFACTO BE/ONE supported the consolidation and cited a long running collaboration with Wella in the DACH market. Governance changes consolidated programme rules and standardized campaign workflows to centralize partner data and streamline campaign execution across the WELLA RED programme. The implementation is described as a CRM and partner loyalty engagement for the DACH market, reinforcing partner loyalty and salon marketing capabilities through the DEFACTO Loyalty Platform. |
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