List of Diennea magnews Journey Lab Customers
Faenza, 48018,
Italy
Since 2010, our global team of researchers has been studying Diennea magnews Journey Lab customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Diennea magnews Journey Lab for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Diennea magnews Journey Lab for Marketing Automation include: Scania Italy, a Italy based Automotive organisation with 109 employees and revenues of $530.0 million, Agrieuro Italy, a Italy based Retail organisation with 170 employees and revenues of $148.0 million, Fondazione Telethon Italy, a Italy based Non Profit organisation with 200 employees and revenues of $72.0 million and many others.
Contact us if you need a completed and verified list of companies using Diennea magnews Journey Lab, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Agrieuro Italy | Retail | 170 | $148M | Italy | Diennea | Diennea magnews Journey Lab | Marketing Automation | 2021 | t.bd think by Diennea |
In 2021 Agrieuro Italy implemented Diennea magnews Journey Lab, a Marketing Automation application to centralize customer data and support personalized email and web interactions for its eCommerce business. The deployment was delivered with implementation partner t.bd think by Diennea and focused on unifying subscriber profiles and orchestrating cross-channel journeys.
Configuration of Diennea magnews Journey Lab emphasized Journey orchestration, templated email campaigns, personalized web displays and landing pages, and lifecycle segmentation. Workflows were built to trigger behaviorally driven messages and web content based on eCommerce interactions, enabling automated multi-step campaigns and audience reactivation sequences.
Integrations targeted Agrieuro's eCommerce storefront and newsletter distribution channels to feed real time behavioral signals into Journey Lab and to surface personalized web content. Operational coverage extended across Agrieuro Italy and its wider European markets, with marketing and eCommerce teams operating the platform for promotional and lifecycle campaigns.
Governance focused on centralized marketing operations and campaign orchestration, with documented workflows for peak events such as Black Friday. Outcomes reported from the implementation include a 16 percent increase in newsletter subscribers and a doubling of email's incidence on Black Friday revenue.
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Fondazione Telethon Italy | Non Profit | 200 | $72M | Italy | Diennea | Diennea magnews Journey Lab | Marketing Automation | 2023 | t.bd think by Diennea |
In 2023, Fondazione Telethon Italy implemented Diennea magnews Journey Lab for Marketing Automation to support fundraising and donor-care processes across Italy. The deployment emphasized multi-channel orchestration and automated donor journeys to centralize engagement workflows and reduce manual handoffs.
The implementation leveraged Diennea magnews Journey Lab capabilities, including a landing-page creator and automated transactional flows, to provision donation landing pages and follow up communications. Journey Lab was used to configure event driven journeys, sequence messaging across channels, and orchestrate click-to-chat triggers and conversational handoffs.
The solution integrated with a conversational partner and WhatsApp during a pilot, producing 2,200 click-to-chat events and 1,400 chat interactions as recorded outcomes of the pilot phase. The system integrator t.bd think by Diennea supported configuration and rollout, aligning the platform with fundraising and donor-care workflows used by Telethon teams in Italy.
Governance and rollout followed a pilot first approach focused on WhatsApp engagement, with Journey Lab driving workflow orchestration and automated routing for transactional flows and donor-care touchpoints. Operational ownership remained within fundraising and donor-care functions, using the Marketing Automation platform to standardize campaign orchestration and conversational escalation paths.
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Scania Italy | Automotive | 109 | $530M | Italy | Diennea | Diennea magnews Journey Lab | Marketing Automation | 2023 | t.bd think by Diennea |
In 2023 Scania Italy implemented Diennea magnews Journey Lab as its Marketing Automation platform to run a B2B upsell workflow for connectivity services and product offers in Italy. The deployment centered on orchestrating email-led customer journeys to reactivate and upsell existing commercial vehicle customers.
The implementation used Journey Lab orchestration to build dedicated email workflows, event-driven automation and segmentation to manage sequential upsell touchpoints. Configuration included templated email sequences, automated routing of inbound responses to sales workflows, and workflow orchestration to support sales-led conversion efforts.
Operational scope covered B2B sales and marketing teams within Scania Italy, focused on connectivity services and product offers sold through commercial channels. Automation captured inbound requests and routed them into sales handling, enabling a coordinated handoff between marketing workflows and sales follow up.
The project was executed with SI t.bd think by Diennea as the implementation partner, and governance emphasized joint marketing and sales process alignment and staged rollout of Journey Lab workflows. Diennea magnews Journey Lab produced measurable engagement outcomes reported in the case, with approximately 25 percent open rate and conversion of 35 percent of inbound requests into contracts.
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