Faenza, 48018,
Italy
t.bd think by Diennea
t.bd think by Diennea, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. t.bd think by Diennea collaboration with software players such as Diennea empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| t.bd think by Diennea | Diennea | Diennea magnews CRM | CRM | CRM |
| t.bd think by Diennea | Diennea | Diennea magnews Journey Lab | Marketing Automation | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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ActionAid Italy | Non Profit | 105 | $59M | Italy | Diennea | Diennea magnews CRM | CRM | 2021 |
In 2021, ActionAid Italy implemented Diennea magnews CRM. The Diennea magnews CRM application was deployed to support fundraising and supporter communications within ActionAid Italy, and the implementation was delivered with partner t.bd think by Diennea.
The implementation concentrated on automating fundraising workflows and converting pledge actions into completed adoptions, configuring multichannel campaign capabilities for email, SMS and web engagement, and establishing monitoring workflows for supporter requests. Diennea magnews CRM was configured to provide workflow automation, campaign orchestration, and donor engagement tracking aligned with standard CRM functional workflows.
Magnews was integrated with the organization’s Mentor CRM to synchronize supporter records and pledge events, enabling automated conversion logic that moved pledge actions into adoption records and triggered multichannel communications. The integration supported operational coverage across fundraising and supporter communications teams in Italy, linking pledge data to campaign execution and supporter notifications.
Governance centralized workflow ownership within fundraising and supporter communications, with automated processes for request monitoring and communications orchestration. The vendor case study indicates the automation enabled faster monitoring of requests and more effective multichannel communications to supporters, improving donor engagement and conversion for fundraising in Italy.
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Agrieuro Italy | Retail | 170 | $148M | Italy | Diennea | Diennea magnews Journey Lab | Marketing Automation | 2021 |
In 2021 Agrieuro Italy implemented Diennea magnews Journey Lab, a Marketing Automation application to centralize customer data and support personalized email and web interactions for its eCommerce business. The deployment was delivered with implementation partner t.bd think by Diennea and focused on unifying subscriber profiles and orchestrating cross-channel journeys.
Configuration of Diennea magnews Journey Lab emphasized Journey orchestration, templated email campaigns, personalized web displays and landing pages, and lifecycle segmentation. Workflows were built to trigger behaviorally driven messages and web content based on eCommerce interactions, enabling automated multi-step campaigns and audience reactivation sequences.
Integrations targeted Agrieuro's eCommerce storefront and newsletter distribution channels to feed real time behavioral signals into Journey Lab and to surface personalized web content. Operational coverage extended across Agrieuro Italy and its wider European markets, with marketing and eCommerce teams operating the platform for promotional and lifecycle campaigns.
Governance focused on centralized marketing operations and campaign orchestration, with documented workflows for peak events such as Black Friday. Outcomes reported from the implementation include a 16 percent increase in newsletter subscribers and a doubling of email's incidence on Black Friday revenue.
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Dr.Vranjes Firenze | Distribution | 200 | $19M | Italy | Diennea | Diennea magnews CRM | CRM | 2021 |
In 2021 Dr.Vranjes Firenze implemented Diennea magnews CRM as its CRM, initiating a program to unify customer data across digital and physical channels. The effort focused on creating a single phygital customer view to support coordinated retail and e-commerce CRM in Italy, with a rollout aligned to marketing and store operations teams.
Diennea magnews CRM was configured to centralize customer profiles, enable segmentation, and drive automated journey orchestration. Core functional capabilities implemented included campaign automation for email journeys, real time segmentation for personalization, and prebuilt automated flows such as welcome, cart abandonment, and refill flows to support both online and in-store purchase behaviors.
Integrations were explicitly built with the Magento ecommerce platform and with physical POS data streams to synchronize transactional and behavioral signals into the CRM profile. The implementation covered retail and e-commerce CRM use cases in Italy, enabling cross-channel orchestration between Magento-driven storefront events and in-store sales data.
The project was delivered with support from t.bd think by Diennea, which handled implementation and operational rollout across channels. Vendor case study reporting cites outcomes within six months, including a 45% increase in sessions from email and a 15% uplift in revenue attributable to magnews-driven campaigns.
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Non Profit | 200 | $72M | Italy | Diennea | Diennea magnews Journey Lab | Marketing Automation | 2023 |
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Utilities | 300 | $30M | Italy | Diennea | Diennea magnews CRM | CRM | 2021 |
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Automotive | 109 | $530M | Italy | Diennea | Diennea magnews Journey Lab | Marketing Automation | 2023 |
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Buyer Intent: Companies Evaluating t.bd think by Diennea Services
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