List of DoveTail Customers
Sydney, 2010, NSW,
Australia
Since 2010, our global team of researchers has been studying DoveTail customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased DoveTail for Customer Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using DoveTail for Customer Analytics include: Banco Itau, a Brazil based Banking and Financial Services organisation with 93200 employees and revenues of $28.40 billion, Atlassian, a Australia based Professional Services organisation with 12157 employees and revenues of $4.36 billion, Canva, a Australia based Professional Services organisation with 5500 employees and revenues of $1.50 billion and many others.
Contact us if you need a completed and verified list of companies using DoveTail, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The DoveTail customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Atlassian | Professional Services | 12157 | $4.4B | Australia | Dovetail Research | DoveTail | Customer Analytics | 2021 | n/a |
In 2021, Atlassian implemented DoveTail to centralize customer insights for its globally distributed product and UX teams. The DoveTail deployment was positioned as a Customer Analytics platform to provide company-wide access to interviews, themes, and research artifacts and to connect more than 100 researchers across the organization.
The implementation established a centralized research repository and functional capabilities for interview management, thematic coding, artifact storage, and highlight curation. DoveTail was configured to index and organize thousands of hours of customer interviews and to maintain searchable themes and research artifacts that feed product and UX decision workflows.
Integrations were implemented to embed research highlights within Atlassian tools, surfacing customer insights inside product and design workflows. Governance and rollout focused on standardized tagging taxonomies, shared access controls, and cross-functional consumption patterns to ensure consistent use of the Customer Analytics repository by product and UX teams across the company.
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Banco Itau | Banking and Financial Services | 93200 | $28.4B | Brazil | Dovetail Research | DoveTail | Customer Analytics | 2022 | n/a |
In 2022, Banco Itau deployed DoveTail in the Customer Analytics category to centralize qualitative customer data across product, customer experience and branch experience teams in South America. The implementation positioned DoveTail as a centralized research repository supporting more than 1,000 users and enabling over 2,000 projects annually, per the vendor. The deployment emphasized secure, scaled analysis workflows to accelerate product and service delivery.
The DoveTail implementation consolidated qualitative data into a unified repository and enabled thematic coding, cross project tagging and shared insight workspaces consistent with Customer Analytics capabilities. AI powered automation was configured to assist researchers with synthesis and pattern extraction, and the bank reports that automation returns more than 40 hours per month to research teams. Collaboration features and role based access controls supported concurrent analysis across product management, customer experience and branch operations.
Operational coverage intentionally spanned product, CX and branch experience functions across South America, with the platform embedded into research workflows rather than remaining an isolated proof of concept. Business functions impacted include product development, customer experience management and branch operations, where research outputs feed design and service delivery cycles. The platform supports sustained research throughput reflected in the reported project volume.
Governance centered on centralized data access, standardized coding taxonomies and controlled reporting templates to maintain secure analysis at scale. Banco Itau reports that DoveTail’s centralized repository and AI automation accelerated research cadence and returned 40 plus hours per month to researchers, supporting faster product and service delivery.
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Canva | Professional Services | 5500 | $1.5B | Australia | Dovetail Research | DoveTail | Customer Analytics | 2020 | n/a |
In 2020, Canva implemented DoveTail as a centralized customer-intelligence platform within its Customer Analytics function to support design and product research. The deployment consolidated moderated session recordings, transcripts and thematic analysis into a single searchable repository consumed by global product teams. The research team led by Becky White since early 2020 configured DoveTail to scale access to user video clips and coded research artifacts across the organization.
DoveTail provides indexed session video clips, transcript search, thematic tagging and exportable insight artifacts to enable broader consumption of qualitative research by designers, product managers and content teams. Operational scope spans research, design, product and content groups, with governance oriented around scaling access controls and operationalizing research workflows to support onboarding and faster decision making. The platform functions as a canonical Customer Analytics resource for design and product research, centralizing qualitative data and searchable insights for global product teams.
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