List of FloraContent Customers
Kudelstaart, 1433 AP,
Netherlands
Since 2010, our global team of researchers has been studying FloraContent customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased FloraContent for Product Information Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using FloraContent for Product Information Management include: Quattro Plant Netherlands, a Netherlands based Distribution organisation with 35 employees and revenues of $30.0 million, De Buurte Kwekerijen Netherlands, a Netherlands based Manufacturing organisation with 150 employees and revenues of $30.0 million, Bunnik Bromelia Netherlands, a Netherlands based Manufacturing organisation with 65 employees and revenues of $8.0 million and many others.
Contact us if you need a completed and verified list of companies using FloraContent, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The FloraContent customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Bunnik Bromelia Netherlands | Manufacturing | 65 | $8M | Netherlands | Floral Innovations | FloraContent | Product Information Management | 2021 | n/a | In 2021, Bunnik Bromelia implemented FloraContent for Product Information Management. The implementation targeted product content and visualization workflows for the Bromelia Specialist business in the Netherlands, focusing on faster creation and higher quality presentation of plant SKUs and pot plus plant combinations for e-commerce. FloraContent was configured as a centralized product content repository with media management and variant modeling to support product visualization and assembled pot+plant combinations. Configuration work emphasized product enrichment workflows, image asset management, and catalog packaging consistent with typical Product Information Management functional patterns to streamline content production for online channels. Operational scope covered merchandising, e-commerce content, and production planning functions within the company in the Netherlands. Governance introduced structured content ownership and approval workflows to support improved speed, quality and flexibility of product visualization as reflected in the client testimonial, with FloraContent serving as the Product Information Management system referenced in Bunnik Bromelia communications. | |
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De Buurte Kwekerijen Netherlands | Manufacturing | 150 | $30M | Netherlands | Floral Innovations | FloraContent | Product Information Management | 2021 | n/a | In 2021, De Buurte Kwekerijen Netherlands implemented FloraContent from Floral Innovations as a Product Information Management application to support digitalisation of assortment presentation for Dutch retail channels. The implementation is documented in Floral Innovations' client portfolio and testimonial material, which positions FloraContent as the central content and PIM-oriented service used to improve online assortment visibility and retailer content distribution. FloraContent implementation focused on a central product catalog and digital asset management for plant and bulb assortments, with configuration of taxonomy, attribute sets, and variant handling consistent with Product Information Management workflows. The deployment emphasized content enrichment and template-driven product pages, enabling structured product descriptions, imagery, and trade metadata to be managed from a single system. Operational integration was scoped to downstream retailer channels and e-commerce points of presence in the Netherlands, with inferred use of channel syndication and connector-driven exports for retailer portals and web storefronts. Day-to-day users included merchandising, e-commerce, and commercial teams responsible for assortment maintenance and content syndication to retail partners across the Netherlands. Governance centered on role-based content workflows and approval processes to standardize product information before distribution, with a phased rollout across assortments and retailer relationships indicated by the portfolio narrative. Documented benefits from the testimonial include better online visibility of assortments and streamlined content sharing with retailers in the Netherlands, reflecting the intended business function alignment of FloraContent as a Product Information Management solution for De Buurte Kwekerijen. | |
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Quattro Plant Netherlands | Distribution | 35 | $30M | Netherlands | Floral Innovations | FloraContent | Product Information Management | 2021 | n/a | In 2021, Quattro Plant Netherlands implemented FloraContent, deploying Product Information Management to centralize product imagery and structured descriptions for its Dutch and broader European e-commerce channels. The engagement was executed with vendor Floral Innovations and targeted improvements to online product presentation and the webshop experience across the Netherlands and adjacent European markets. The FloraContent implementation focused on core PIM capabilities including centralized media asset management, structured product attribute and description models, content enrichment workflows, and multi-channel catalog export processes. Configuration work emphasized taxonomy and localized content variants to support Dutch language presentation and channel-specific product sheets. Operational integration centered on feeding enriched product records and imagery into the company storefront and assortment pages, supporting marketing, e-commerce, and merchandising teams responsible for catalog upkeep and online assortment launches. The scope reported in the vendor portfolio covers online assortment presentation for the Netherlands and European channels, with process changes to centralize content ownership and reduce ad hoc product data updates. Floral Innovations cited outcomes of improved visuals, higher quality product content, and faster online presentation of assortments in the Netherlands following the FloraContent Product Information Management deployment. Governance shifted toward centralized content approval and catalog publication workflows managed by the e-commerce and marketing functions. |
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