List of Friendbuy Referral Platform Customers
Los Angeles, 90274, CA,
United States
Since 2010, our global team of researchers has been studying Friendbuy Referral Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Friendbuy Referral Platform for Referral Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Friendbuy Referral Platform for Referral Management include: Nuuly, a United States based Retail organisation with 800 employees and revenues of $378.0 million, Tonal, a United States based Manufacturing organisation with 398 employees and revenues of $300.0 million, Flaviar, a United States based Consumer Packaged Goods organisation with 50 employees and revenues of $12.0 million and many others.
Contact us if you need a completed and verified list of companies using Friendbuy Referral Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Friendbuy Referral Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Flaviar | Consumer Packaged Goods | 50 | $12M | United States | Friendbuy | Friendbuy Referral Platform | Referral Management | 2019 | n/a |
In 2019, Flaviar implemented Friendbuy Referral Platform to manage Referral Management for its marketing and subscription CRM functions. The deployment focused on referral acquisition and measurement, deploying tiered referral campaigns and web widgets across site channels. Friendbuy Referral Platform was used to run campaign and A/B testing capabilities explicitly to optimize referral offers and audience targeting.
Friendbuy Referral Platform was configured for campaign management, referral reward tiering, widget configuration, and measurement workflows to capture referral attribution and revenue performance. The implementation emphasized campaign experimentation and reporting, with analytics and measurement integrated into marketing and subscription CRM workflows. Operational controls centered on iterative A/B experiments and campaign governance to refine offers and track member acquisition.
Operationally the implementation served marketing and subscription CRM teams across web channels in the United States and Europe. At peak the solution generated over 500 new members per month and achieved a 256% year over year increase in referral revenue as documented in the case study. The scope and tooling established referral acquisition as a measurable channel within Flaviar’s marketing and subscription operations.
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Nuuly | Retail | 800 | $378M | United States | Friendbuy | Friendbuy Referral Platform | Referral Management | 2019 | n/a |
In 2019, Nuuly implemented the Friendbuy Referral Platform to support a subscription marketing CRM use case in the United States. The Friendbuy Referral Platform was launched at or immediately after Nuuly’s product debut and was positioned to drive subscriber acquisition through advocate-led referral workflows.
The implementation leveraged core Referral Management capabilities including advocate tracking, referral link and code issuance, campaign segmentation, reward management, and built-in referral analytics and reporting. Configuration emphasized rapid advocate onboarding and campaign segmentation to target new-subscriber offers and recurring subscription incentives.
Friendbuy was integrated into Nuuly’s customer acquisition and marketing CRM workflows, and it is inferred to have connected with Nuuly’s subscription fulfillment and lifecycle tools to automate reward delivery and subscription crediting. Operational scope centered on marketing and subscription operations across Nuuly’s U.S. business, with referral touchpoints embedded in onboarding and checkout flows to capture referred subscribers.
Governance and rollout were executed in close coordination with marketing stakeholders, moving quickly from launch to active advocate recruitment. The program generated thousands of referred subscribers, with Friendbuy reporting over 2,500 referred subscribers from top advocates within weeks of launch, demonstrating early volume-based acquisition via the Friendbuy Referral Platform.
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Tonal | Manufacturing | 398 | $300M | United States | Friendbuy | Friendbuy Referral Platform | Referral Management | 2021 | n/a |
In 2021, Tonal implemented Friendbuy Referral Platform inside its mobile app to run a give/get referral program, deploying a Referral Management solution owned by marketing and CRM. The implementation focused on the referral program capability of the Friendbuy Referral Platform, embedding in-app referral offer presentation, referral code generation and tracking, and user flows to capture advocate and referred user events.
The deployment was connected into Tonal’s ecommerce and CRM systems to ensure referral attribution flowed into order and customer records, and the operational scope targeted customer acquisition and retention in the United States. Governance aligned ownership to marketing and CRM teams, instrumenting referral attribution into campaign analytics and customer lifecycle workflows while rolling out the capability via the mobile channel. The case study reported the Friendbuy Referral Platform produced approximately 4–7% of monthly revenue and delivered about 500% higher conversion rate versus other channels in the United States.
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