List of Full Circle Insights Customers
San Mateo, 94403-1162, CA,
United States
Since 2010, our global team of researchers has been studying Full Circle Insights customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Full Circle Insights for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Full Circle Insights for Account Based Marketing include: BMC Software, a United States based Professional Services organisation with 6500 employees and revenues of $2.30 billion, On24, a United States based Communications organisation with 437 employees and revenues of $148.0 million, OpenSesame, a United States based Professional Services organisation with 300 employees and revenues of $38.0 million and many others.
Contact us if you need a completed and verified list of companies using Full Circle Insights, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Full Circle Insights customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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BMC Software | Professional Services | 6500 | $2.3B | United States | Full Circle Insights | Full Circle Insights | Account Based Marketing | 2016 | n/a |
In 2016, BMC Software implemented Full Circle Insights as part of an Account Based Marketing deployment that accompanied a new instance of Oracle Eloqua. The Full Circle Insights implementation focused on campaign attribution and response management to centralize visibility across account based campaigns and marketing automation executions.
The deployment included Full Circle Insights Campaign Attribution and Response Management, complemented by Mintigo for predictive modeling and intelligent customer engagement, Integrate for demand orchestration, LookBookHQ for content engagement, SAVO for sales enablement, and SYNTHio for data hygiene. Configuration work centered on attribution rules, response workflows, lead to account mapping, and predictive scoring feeds to support targeted ABM plays.
Integrations tied Full Circle Insights to the new Oracle Eloqua instance for campaign data ingestion and to Mintigo, Integrate, LookBookHQ, SAVO, and SYNTHio to operationalize predictive models, orchestrate demand paths, surface content engagement signals, enrich sales enablement workflows, and maintain contact and account data quality. The technical topology prioritized bi directional data flows between marketing automation, analytics, and orchestration layers to sustain real time response handling and attribution reconciliation.
Governance and operational rollout emphasized centralized attribution governance and standardized response procedures to align marketing operations and sales enablement. The program was scoped to support BMC Software marketing and demand generation functions, with configuration and process changes intended to embed attribution driven campaign management into regular ABM operations.
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On24 | Communications | 437 | $148M | United States | Full Circle Insights | Full Circle Insights | Account Based Marketing | 2015 | n/a |
In 2015, On24 implemented Full Circle Insights in the Account Based Marketing category to assist with campaign influence reporting and normalizing marketing campaigns and infrastructure. The deployment targeted marketing operations and demand generation functions, centralizing campaign influence attribution workflows and standardizing campaign naming and classification across programs.
Full Circle Insights was configured to provide campaign influence reporting and campaign normalization capabilities, aligning marketing campaign taxonomy with operational processes. Governance changes emphasized standardized campaign creation and tagging, embedding campaign normalization into marketing operations runbooks and campaign launch workflows. The implementation positioned Full Circle Insights as the system of record for campaign influence analyses within On24s marketing organization, enabling consistent attribution and reporting practices across marketing teams.
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OpenSesame | Professional Services | 300 | $38M | United States | Full Circle Insights | Full Circle Insights | Account Based Marketing | 2018 | n/a |
In 2018, OpenSesame implemented Full Circle Insights to support Account Based Marketing across its marketing automation and CRM stack. The Full Circle Insights implementation was positioned to deliver multi-touchpoint attribution and ROI models that link campaign activity to pipeline and revenue signals.
The deployment integrated Full Circle Insights directly with Pardot and Salesforce, enabling attribution modeling and campaign influence reporting across marketing automation and the CRM record model. Configuration focused on multi-touch attribution rules, ROI calculation pipelines, and centralized dashboards that surface contact to account mapping and campaign level attribution for demand generation workflows.
Operational coverage included Marketing and Sales functions, with attribution reports incorporated into campaign planning and pipeline review processes to align demand generation and sales handoffs. Governance workstreams established new reporting cadences and attribution ownership between marketing operations and revenue operations, while Full Circle Insights remained the primary attribution engine within the Account Based Marketing environment.
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