ON24
301 Howard St STE 1100,
San Francisco, 94105, CA,
United States
San Francisco, 94105, CA,
United States
1 415-369-8000
Professional Services
ON24 Technographics
ON24 Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ON24 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 437 ON24 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ON24 has purchased the following applications: Coupa Invoice for AP Automation in 2018, Sterling Background Check for BackGround Screening in 2017, Zuora Revenue for Revenue Cycle Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ON24 is running and its propensity to invest more and deepen its relationship with Coupa Software , Oracle , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ON24 revenues, which have grown to $138.9 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ON24 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ON24 Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Coupa Software | Legacy | Coupa Invoice | AP Automation | ERP Financial Management | n/a | 2018 | 2018 |
In 2018, ON24 implemented Coupa Invoice as a core component of its finance automation stack. The deployment targeted AP Automation to centralize invoice intake, approval routing and workflow orchestration across finance and accounting.
Coupa Invoice was configured to provide invoice capture, automated approval routing, matching logic and a supplier invoice portal consistent with AP Automation capabilities. Configuration work emphasized approval hierarchies, exception routing for non-matching invoices and capture integration points to reduce manual entry, and the Coupa Invoice application was instrumented to support month-end close activities and maintain detailed audit trails.
The implementation integrated Coupa Invoice with NetSuite as the companys ERP instance, and the application operated alongside managed systems including Concur, Vertex, Planful and Workday Adaptive while finance also executed a Zuora RevPro project. Operational ownership remained with finance, led by the Finance Business Systems Manager, and usage concentrated in accounting, accounts payable and procurement workflows.
Governance and process changes were introduced to support SOX compliance and strengthen the financial close process, including enforced invoice approval workflows and audit logging within Coupa Invoice. The platform continued to underwrite control requirements through ON24s public listing in 2021, preserving the compliance framework for external reporting.
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ERP Financial | ERP Financial Management |
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2017 | 2018 |
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Expense Management | ERP Financial Management |
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2018 | 2018 |
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Tax Management | ERP Financial Management |
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2018 | 2018 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sterling Talent Solutions | Legacy | Sterling Background Check | BackGround Screening | HCM | n/a | 2017 | 2017 |
In 2017, On24 implemented Sterling Background Check as its BackGround Screening solution. The initiative placed Sterling Background Check into core HR intake workflows to provide candidate screening and I-9 verification as part of new-hire processing.
The implementation configured standard screening orchestration and candidate lifecycle handoffs, including candidate consent capture, screening initiation during onboarding, centralized results delivery, and adjudication workflows consistent with BackGround Screening functional patterns. Configuration emphasized role-based access and security administration to align screening data with HR recordkeeping managed in the HRIS.
Sterling Background Check was integrated with ADP HRIS workflows used by On24 for onboarding, mass data uploads, payroll adjustments, and employee profile maintenance, enabling screening to be invoked during semi-monthly payroll and new-hire intake. Operational scope covered HR generalist and HRIS analyst functions supporting global new-hire onboarding, benefits coordination, and I-9 verification processes.
Governance and operational control were retained within the HRIS team, which maintained security administration, conducted data audits, coordinated annual open enrollment in ADP, and managed the end-to-end screening touchpoints executed through Sterling Background Check. The deployment emphasized operational continuity between ADP and Sterling for onboarding, payroll reconciliation, and compliance-related identity verification tasks.
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Recruiting, Applicant Tracking System | HCM |
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2017 | 2017 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zuora | Legacy | Zuora Revenue | Revenue Cycle Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, On24 implemented Zuora Revenue as part of its Revenue Cycle Management initiative. The Zuora Revenue deployment was driven by the Finance Business Systems Manager and focused on supporting month end close operations while enforcing SOX compliance requirements across revenue processing.
Configuration and implementation work emphasized revenue recognition and contract accounting capabilities typical of Revenue Cycle Management platforms, including automation of ASC 606 and IFRS 15 recognition schedules, revenue close orchestration, and consolidation of transactional revenue subledger entries. The Zuora Revenue RevPro project established recognition rules and event capture to make the application the authoritative revenue engine for contract and billing-derived revenue.
The implementation integrated with On24s finance application stack, including NetSuite as the ERP, Concur and Coupa for expense and procurement workflows, Vertex for tax determination, and Planful and Workday Adaptive for planning and close reconciliation. Data flows were organized around invoice and billing event ingestion from NetSuite, tax exchanges with Vertex, and summarized revenue outputs to planning and financial close tools to support the close process.
Operational scope covered corporate finance and month end close teams, with ongoing system integrations, upgrades, and process improvements managed under finance systems ownership. SOX driven governance introduced tightened role based access, audit trail requirements, and controlled recognition workflows within Zuora Revenue, and this finance systems portfolio supported On24 through its public listing in 2021.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2016 | 2016 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2010 | 2010 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2015 | 2015 |
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Account Based Marketing | CRM |
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2018 | 2018 |
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Account Based Marketing | CRM |
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2018 | 2018 |
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Account Based Marketing | CRM |
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2019 | 2019 |
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Account Based Marketing | CRM |
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2019 | 2019 |
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Account Based Marketing | CRM |
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2021 | 2021 |
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Customer Data Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Social Media Management | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2019 | 2019 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procure to Pay | Procurement |
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2016 | 2016 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at ON24
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by ON24 Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ON24 IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ON24 digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD ON24 Technographics
ON24 is a Professional Services organization based in United States,
with around 437 employees and annual revenues of $138.9 million.
ON24 operates a diverse technology stack with applications such as
Coupa Invoice, Sterling Background Check and Zuora Revenue,
covering areas like AP Automation, BackGround Screening and Revenue Cycle Management.
ON24 has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Coupa Software, Sterling Talent Solutions and Zuora.
ON24 recently adopted applications including
Zoominfo Platform in 2021, ZoomInfo Chorus in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ON24’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ON24’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ON24 technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.