List of Grafana Cloud Traces Customers
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Since 2010, our global team of researchers has been studying Grafana Cloud Traces customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Grafana Cloud Traces for Application Performance Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Grafana Cloud Traces for Application Performance Management include: Adobe, a United States based Professional Services organisation with 31360 employees and revenues of $23.77 billion, Houzz, a United States based Professional Services organisation with 1800 employees and revenues of $400.0 million, Sarwa, a United Arab Emirates based Banking and Financial Services organisation with 100 employees and revenues of $15.0 million and many others.
Contact us if you need a completed and verified list of companies using Grafana Cloud Traces, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Grafana Cloud Traces customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Adobe | Professional Services | 31360 | $23.8B | United States | Grafana Labs | Grafana Cloud Traces | Application Performance Management | 2022 | n/a |
In 2022, Adobe implemented Grafana Cloud Traces as part of an Application Performance Management initiative to centralize tracing across its engineering organization. The deployment was positioned to support observability at scale for thousands of developers and to span the companys three cloud environments.
The implementation leverages Grafana Tempo for distributed tracing and Grafana Mimir for metric aggregation, with Grafana Cloud Traces providing Tempo backed trace ingestion, storage, query, and visualization. Configuration focused on instrumenting services for span collection, enabling trace sampling and queryable trace context, and correlating trace data with metrics for situational analysis within the Application Performance Management stack.
Operational integrations include OpenTelemetry based instrumentation for SDK level span capture, and pipeline alignment between Tempo and Mimir to ensure traces and metrics are centrally accessible. The scope of the rollout targeted global developer teams and platform engineering, standardizing trace formats and observable telemetry across three clouds to reduce fragmentation in developer diagnostic workflows.
Governance emphasized standardized instrumentation patterns and centralized observability services to streamline onboarding and developer enablement. As an explicit outcome Adobe reported improved developer onboarding and a reduction in mean time to "hello world", attributed to the consolidated tracing capability provided by Grafana Cloud Traces.
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Houzz | Professional Services | 1800 | $400M | United States | Grafana Labs | Grafana Cloud Traces | Application Performance Management | 2022 | n/a |
In 2022, Houzz implemented Grafana Cloud Traces as part of its Application Performance Management initiative. Grafana Cloud Traces was deployed alongside Grafana Tempo, forming a core distributed tracing capability within Houzz observability tooling.
The implementation focused on correlating traces, logs, and metrics to streamline incident investigation, using Grafana Cloud Traces with Loki for log aggregation and Prometheus for metrics. Functional capabilities implemented included end to end trace collection, trace to log linking, and trace to metric correlation to support root cause analysis workflows.
This was executed as a North American APM observability deployment, covering development and site reliability engineering workflows across Houzz web platform operations. Integrations explicitly included Loki and Prometheus to provide unified telemetry for developer and SRE teams.
Operational governance centralized observability tooling around Grafana Cloud Traces and Grafana Tempo, changing troubleshooting workflows to use correlated telemetry for incident response. The deployment coincided with reported reductions in MTTR and MTTI and improved uptime and developer productivity as stated in the customer success story.
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Sarwa | Banking and Financial Services | 100 | $15M | United Arab Emirates | Grafana Labs | Grafana Cloud Traces | Application Performance Management | 2023 | n/a |
In 2023 Sarwa implemented Grafana Cloud Traces as an Application Performance Management solution. The deployment targeted observability for developer and operations teams in the MENA region, leveraging Grafana Cloud Traces and Grafana Tempo trace capabilities to capture distributed traces across application services. The implementation is described in the vendor blog as an early adopter use of Grafana Cloud and Tempo functionality.
Sarwa used the Tempo Aggregate by table to compute ad-hoc RED metrics directly from traces, converting span data into error rate, request rate, and latency signals for operational analysis. Grafana Cloud Traces was configured to surface these computed RED metrics and embed the resulting visualizations in application-facing dashboards, enabling inline access to trace-derived metrics alongside existing dashboard panels. This configuration emphasizes trace to metrics workflows and in-dashboard instrumentation typical of Application Performance Management implementations.
Operational coverage focused on developer and operational teams responsible for API and service reliability, with dashboards embedded in application contexts to support live triage. Using Grafana Cloud Traces and the Aggregate by capability Sarwa was able to quickly identify an API endpoint exhibiting a 100% error rate. The implementation centers on trace-derived metric computation and dashboard embedding to support developer and operations observability workflows.
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