List of HootSuite Analytics Customers
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Since 2010, our global team of researchers has been studying HootSuite Analytics customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased HootSuite Analytics for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using HootSuite Analytics for Analytics and BI include: Six Group, a Switzerland based Banking and Financial Services organisation with 4293 employees and revenues of $1.80 billion, Bayes Business School United Kingdom, a United Kingdom based Education organisation with 600 employees and revenues of $75.0 million, Auckland Philharmonia New Zealand, a New Zealand based Non Profit organisation with 96 employees and revenues of $8.0 million and many others.
Contact us if you need a completed and verified list of companies using HootSuite Analytics, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The HootSuite Analytics customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Auckland Philharmonia New Zealand | Non Profit | 96 | $8M | New Zealand | HootSuite | HootSuite Analytics | Analytics and BI | 2020 | n/a |
In 2020 Auckland Philharmonia New Zealand implemented HootSuite Analytics to streamline social scheduling and reporting for marketing and audience development. The deployment is categorized under Analytics and BI and began in June 2020 to centralize social performance data and scheduling workflows for the organization.
The implementation emphasized HootSuite Analytics capabilities including centralized social scheduling, cross platform performance dashboards, automated reporting templates, and audience metrics visualization to support content planning and livestream promotion. Configuration focused on calendar driven scheduling and repeatable report configurations to shorten weekly reporting cycles and standardize metrics used by marketing and audience development.
Operational coverage included the marketing and audience development teams at Auckland Philharmonia New Zealand, with HootSuite reporting incorporated into regular campaign review workflows and content planning cycles. HootSuite reporting was used explicitly to track livestream reach and validate audience engagement during promotional campaigns.
Reported outcomes from the HootSuite Analytics deployment included saving over three hours per week on reporting, growing followers by 82 percent across platforms, and achieving livestream reach exceeding 500K plus viewers, with HootSuite reporting cited as the measurement source. The effort demonstrates HootSuite Analytics supporting marketing measurement and audience development processes for the nonprofit.
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Bayes Business School United Kingdom | Education | 600 | $75M | United Kingdom | HootSuite | HootSuite Analytics | Analytics and BI | 2020 | n/a |
In 2020 Bayes Business School United Kingdom implemented HootSuite Analytics as part of a Hootsuite Enterprise deployment to support monitoring during its renaming and rebranding process. The deployment targeted Analytics and BI use cases, using social listening and sentiment analysis to support marketing communications and reputation-management across the United Kingdom, and it ran alongside Talkwalker to triangulate stakeholder sentiment.
HootSuite Analytics was configured to deliver centralized dashboards, scheduled reporting and alerting for the communications team, enabling campaign monitoring, sentiment trend analysis and rapid response workflows to correct misinformation. Operational ownership was concentrated in marketing and communications, with workflows for escalation and reporting established during the nine month program. Outcome reporting recorded a net sentiment of 93.7% after nine months and the combined Hootsuite and Talkwalker monitoring enabled timely correction of misinformation during the rebrand.
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Six Group | Banking and Financial Services | 4293 | $1.8B | Switzerland | HootSuite | HootSuite Analytics | Analytics and BI | 2016 | n/a |
In 2016, Six Group implemented HootSuite Analytics as part of a Hootsuite Enterprise deployment serving as a central social media compliance hub. The HootSuite Analytics deployment is categorized under Analytics and BI and supported finance-focused security and public relations processes for the company in Switzerland.
The implementation focused on continuous social listening, automated alerting and analytics dashboards, with configuration to surface risk signals and account anomalies relevant to financial-market services. HootSuite Analytics was used to provide time series reporting and dashboarded metrics for incident triage and executive reporting, and the deployment included automated workflows for alert escalation and takedown requests.
The implementation integrated explicitly with ZeroFOX and Brandwatch to augment threat detection and brand-monitoring capabilities, feeding alerts into the Hootsuite environment. Operational scope covered Swiss-facing channels and centralized monitoring for security and PR teams, producing 30 to 40 automated alerts per month, achieving under 24 hour takedown times and leading to the closure of roughly 80 unofficial accounts.
Governance moved to a centralized compliance model, with standardized takedown procedures and coordinated incident handling between security and communications teams. HootSuite Analytics usage is inferred from the Enterprise deployment and was instrumental in providing the analytics backbone for monitoring, alerting and reporting across the consolidated social media compliance program.
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