List of IgniteTech Aurea CRM (ex Update CRM) Customers
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Since 2010, our global team of researchers has been studying IgniteTech Aurea CRM (ex Update CRM) customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased IgniteTech Aurea CRM (ex Update CRM) for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using IgniteTech Aurea CRM (ex Update CRM) for CRM include: Saint-Gobain, a France based Construction and Real Estate organisation with 161482 employees and revenues of $50.38 billion, Prysmian, a Italy based Manufacturing organisation with 33952 employees and revenues of $20.00 billion, Saint-Gobain United Kingdom, a United Kingdom based Construction and Real Estate organisation with 5000 employees and revenues of $1.57 billion, Alk Abello, a Denmark based Life Sciences organisation with 2736 employees and revenues of $841.0 million and many others.
Contact us if you need a completed and verified list of companies using IgniteTech Aurea CRM (ex Update CRM), including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The IgniteTech Aurea CRM (ex Update CRM) customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Alk Abello | Life Sciences | 2736 | $841M | Denmark | IgniteTech | IgniteTech Aurea CRM (ex Update CRM) | CRM | 2015 | n/a |
In 2015, Alk Abello implemented IgniteTech Aurea CRM (ex Update CRM) in its U.S. operations, deploying the application to standardize customer engagement and inquiry capture across local divisions. The implementation is categorized under CRM and was positioned to address life sciences customer and medical information workflows.
The IgniteTech Aurea CRM deployment leveraged prebuilt, industry-specific functionalities to reduce custom development, focusing on inquiry documentation, consolidated customer records, activity logging, and handover workflows to support medical information transitions. Configuration emphasized out-of-the-box capabilities so that common pharmaceutical contact and case management processes could be operational without time-consuming programming.
Operational coverage centered on customer advisors and medical affairs teams within Alk Abello’s U.S. sites, with governance provided by the International Competence Center, CRM. The centralized CRM instance was used to ensure continuity of customer interactions and to make updated customer and inquiry information available when advisors change or when medical aspects must be transferred between employees.
According to Michael Stoffers, Head of the International Competence Center, CRM for Alk Abello, the use of the update solution resulted in all inquiries being documented and comprehensive information being readily available for internal handovers and follow-up. IgniteTech Aurea CRM is cited as the application enabling those documented inquiry and information continuity practices.
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Prysmian | Manufacturing | 33952 | $20.0B | Italy | IgniteTech | IgniteTech Aurea CRM (ex Update CRM) | CRM | 2016 | n/a |
In 2016 Prysmian implemented IgniteTech Aurea CRM (ex Update CRM) as its CRM, initiating a structured transition from update.CRM version 8 to update.CRM version 9 across the Prysmian Group. The project established a multi-year migration plan to introduce a more user-friendly and flexible CRM that can meet the demands and wishes of Prysmian Group business users.
IgniteTech Aurea CRM (ex Update CRM) version 9 was configured to exploit standard CRM capabilities including account and contact management, opportunity tracking, configurable page layouts, and workflow personalization. The implementation emphasized the version 9 feature set, including multi-browser compatibility with Internet Explorer, Chrome and Firefox, enhanced personalization capabilities, drag and drop edit page layouts, and a modern intuitive user interface to improve sales and customer engagement processes.
Bluedesk CRM was engaged to complete the migration from update.CRM version 8 to update.CRM version 9 and to support configuration and adoption activities. Rollout governance focused on staged migration across Prysmian Group units with configuration-driven personalization and UI configuration to align sales and customer service workflows, while ensuring the CRM platform could be secured and maintained according to corporate requirements.
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Saint-Gobain | Construction and Real Estate | 161482 | $50.4B | France | IgniteTech | IgniteTech Aurea CRM (ex Update CRM) | CRM | 2010 | n/a |
In 2010 Saint-Gobain implemented IgniteTech Aurea CRM, formerly Update CRM, as a CRM for its Construction Products business. The deployment supported global client management requirements and was organized under the companys CP-CRM team structure.
Development and configuration work for IgniteTech Aurea CRM progressed through Update 7 and Update 8 iterations and the solution runs on an ASP.NET application layer with a Microsoft SQL Server backend. Implementation centered on modular CRM capabilities including client account management, opportunity tracking, and configurable workflow automation consistent with CRM functional workflows.
Ongoing development and module delivery were executed from Saint-Gobains CP-CRM team in Mumbai, where developers designed and developed CRM modules for Saint-Gobain clients worldwide. The technical architecture emphasized ASP.NET based customizations and SQL Server data models to support centralized configuration and multi-country operational coverage.
Governance relied on a module-based configuration approach with iterative releases managed by the CP-CRM group, consolidating development, configuration, and deployment responsibilities within the same team. IgniteTech Aurea CRM is referenced in internal developer profiles and project records as the companys CRM application, linking the application name, CRM category, and organizational ownership.
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Construction and Real Estate | 5000 | $1.6B | United Kingdom | IgniteTech | IgniteTech Aurea CRM (ex Update CRM) | CRM | 2009 | n/a |
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Buyer Intent: Companies Evaluating IgniteTech Aurea CRM (ex Update CRM)
- Sii Poland, a Poland based Professional Services organization with 8000 Employees
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