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Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

List of Magnetism SMS Connector Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
Coastguard New Zealand Non Profit 120 $17M New Zealand Magnetism Solutions Magnetism SMS Connector Marketing Automation 2023 n/a In 2023, Coastguard New Zealand engaged Magnetism Solutions to implement Dynamics 365 and deploy the Magnetism SMS Connector as part of a membership automation program for Coastguard Northern Region. The Magnetism SMS Connector is implemented in the Marketing Automation category and operates alongside the Dynamics 365 CRM to orchestrate member communications and self-service workflows. Functional configuration centered on automated renewal reminders and self-service membership processing within the CRM, with CRM workflows and trigger-based messaging directing outbound SMS. The Magnetism SMS Connector provided SMS delivery, message templating and campaign orchestration integrated into Dynamics 365 workflows to automate lifecycle communications for members. Integration architecture tied the Magnetism SMS Connector directly into Dynamics 365 CRM records and membership processes, enabling phone number based contact resolution and event triggers from membership status changes. Operational scope was focused on Coastguard Northern Region, impacting membership management and donation processing, where the region processed more than 3,000 memberships per week and over 350 donations per month. Governance was codified through CRM-driven workflows and automated reminder policies to standardize renewal cadence and enable self-service processing for members. The implementation centralized messaging control inside Dynamics 365 and used the Magnetism SMS Connector to align member communication workflows with regional membership team operations.
Silver Fern Farms Consumer Packaged Goods 6000 $1.6B New Zealand Magnetism Solutions Magnetism SMS Connector Marketing Automation 2024 n/a In 2024 Silver Fern Farms deployed the Magnetism SMS Connector as part of a Dynamics 365 CRM implementation to automate supplier and farmer booking requests and confirmations in New Zealand. The Magnetism SMS Connector was used out of the box to orchestrate outbound booking requests and automated confirmations, aligning Marketing Automation capabilities with operational booking workflows. The deployment integrated the Magnetism SMS Connector directly with Dynamics 365 CRM to trigger messages from booking records, using message templating, scheduled dispatch and delivery status monitoring typical of Marketing Automation solutions. Configuration focused on automated booking request generation, conditional confirmation routing and event driven notifications that reduced manual messaging steps and standardized supplier communications. Operational scope centered on supplier and farmer booking operations and customer engagement teams across New Zealand, with business functions impacted including booking operations, sales and field supply coordination. Governance emphasized CRM driven workflow triggers and template controls to maintain consistent message content and compliance with consent and operational standards. Rollout used the connector’s out of the box capabilities to accelerate time to value while embedding automated confirmation flows into existing booking processes, and Silver Fern Farms reported a approximately 30% increase in sales alongside much faster booking responses following the implementation.
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