List of Martechs Platform Customers
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Since 2010, our global team of researchers has been studying Martechs Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Martechs Platform for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Martechs Platform for Marketing Automation include: Red Robin, a United States based Leisure and Hospitality organisation with 21443 employees and revenues of $1.24 billion, Direct Wines UK, a United Kingdom based Consumer Packaged Goods organisation with 1000 employees and revenues of $490.0 million and many others.
Contact us if you need a completed and verified list of companies using Martechs Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Martechs Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Direct Wines UK | Consumer Packaged Goods | 1000 | $490M | United Kingdom | Martechs | Martechs Platform | Marketing Automation | 2022 | n/a |
In 2022 Direct Wines UK deployed Martechs Platform as a centralized Martechs Platform implementation. Martechs Platform is categorized as Marketing Automation and was positioned to centralize campaign orchestration and CRM‑aligned marketing operations across the organization.
The implementation focused on Marketing Automation capabilities including campaign orchestration, customer segmentation, automated email workflows, and campaign analytics typical of the category. Configuration work emphasized shared automation templates, standardized campaign taxonomy, and segmentation models to support cross-market reuse and faster campaign launch cycles.
Integrations were explicitly aligned with Adobe Experience Cloud products and the wider MarTech infrastructure referenced by the company, and the platform was connected to existing CRM systems to ensure data flow between marketing automation and customer records. Operational coverage spanned marketing departments in the UK, United States, Australia, and New Zealand, with the platform acting as the orchestration layer for regional campaign execution and audience management.
Governance and operational ownership were assigned to a Marketing Technology and Solutions Lead who is responsible for ongoing management, optimisation, and strategy of the marketing technology stack. Rollout emphasis was on aligning multi-country teams in their operational use of Adobe Experience Cloud and Martechs Platform, standardizing processes and governance for campaign development and CRM-aligned marketing operations.
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Red Robin | Leisure and Hospitality | 21443 | $1.2B | United States | Martechs | Martechs Platform | Marketing Automation | 2024 | n/a |
In 2024, Red Robin implemented the Martechs Platform as a Marketing Automation solution to centralize customer engagement and orchestration across digital touchpoints. The deployment targeted marketing and technology teams and was scoped to support eCommerce, loyalty programs, the Red Robin app, website, online ordering, and dine-in digital experiences.
Configuration emphasized core Marketing Automation capabilities, including campaign orchestration, customer journey automation, audience segmentation, multichannel messaging for email and SMS, personalization rules, and analytics instrumentation. The Martechs Platform was configured to trigger campaigns and personalization based on ordering and loyalty events, with rule-based workflows and automation paths to operationalize promotional and lifecycle marketing use cases.
Integrations were established directly with Red Robin systems that power eCommerce, loyalty, the mobile app, the corporate website, online ordering engines, and in-restaurant digital experiences, using API-driven and event-triggered data flows to synchronize customer profiles and behavioral events. The implementation design centralized messaging orchestration in the Martechs Platform while preserving upstream system ownership for transactional ordering and loyalty fulfillment.
Governance and operational oversight transitioned to a centralized marketing technology function, with the Director of Digital and Marketing Technologies leading strategic vision and execution beginning in March 2025, coordinating marketing and technology teams to optimize the MarTech stack. Governance covered campaign approval workflows, segmentation and data usage policies, and iterative configuration control to align campaign orchestration with operational and brand requirements.
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