List of Merkle GenCX Customers
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Since 2010, our global team of researchers has been studying Merkle GenCX customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Merkle GenCX for Customer Experience from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Merkle GenCX for Customer Experience include: Veolia France, a France based Utilities organisation with 30779 employees and revenues of $10.90 billion, Build-A-Bear Workshop, a United States based Retail organisation with 5100 employees and revenues of $496.0 million, Beaute Prestige International, a France based Distribution organisation with 296 employees and revenues of $30.0 million and many others.
Contact us if you need a completed and verified list of companies using Merkle GenCX, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Merkle GenCX customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Beaute Prestige International | Distribution | 296 | $30M | France | Merkle | Merkle GenCX | Customer Experience | 2020 | n/a |
In 2020, Beaute Prestige International implemented Merkle GenCX as a Customer Experience application to centralize audience management and campaign orchestration. The deployment leveraged Merkle's broader support for Shiseido group digital commerce and customer experience programs across APAC, including global core commerce capabilities and CRM to commerce integrations. Merkle GenCX was configured to deliver audience segmentation, campaign orchestration, and creative recommendation workflows typical of Customer Experience platforms, and the implementation focused on marketing and commercial functions.
Merkle integrated GenCX with Salesforce in 2023, and based on that integration Beaute Prestige International may have access to GenCX-enabled AI capabilities for audience, creative and campaign recommendations. Operationally the architecture positions Merkle GenCX as an orchestration layer linking CRM and commerce systems to marketing execution, supporting cross-channel campaign activation. Governance centered on centralized campaign workflows and audience governance to align marketing and commercial processes within the company's French operations, consistent with Merkle's regional program support.
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Build-A-Bear Workshop | Retail | 5100 | $496M | United States | Merkle | Merkle GenCX | Customer Experience | 2021 | n/a |
In 2021, Build-A-Bear Workshop engaged Merkle to implement Salesforce Loyalty Management, Service Cloud, Marketing Cloud and Commerce Cloud as part of a Customer Experience initiative in the United States. Merkle executed a large scale loyalty data migration, converting over 20 million loyalty records and delivering the largest retail implementation of Salesforce Loyalty Management reported at the time.
The deployment configured Salesforce Loyalty Management for consolidated member profiles, tiering and redemption workflows, Marketing Cloud for cross channel campaign orchestration, Service Cloud for omnichannel case and agent workflows and Commerce Cloud for unified storefront and order management. Configuration work focused on loyalty record normalization, consent and preference capture, event driven audience segmentation and marketing automation tied to retail loyalty lifecycle management.
Merkle integrated Merkle GenCX with the Salesforce stack in 2023 to enable AI driven audience generation and insights feeding CRM and loyalty programs. Operational coverage emphasized CRM, loyalty, marketing, commerce and customer service functions across Build-A-Bear Workshop in the United States, with governance and rollout activities centered on loyalty data reconciliation, platform sequencing and cross functional orchestration.
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Veolia France | Utilities | 30779 | $10.9B | France | Merkle | Merkle GenCX | Customer Experience | 2023 | n/a |
In 2023, Veolia France implemented Merkle GenCX as part of its Customer Experience initiatives. Merkle delivered and optimized Salesforce-based customer experience programs for Veolia in EMEA, focusing on CRM and digital customer journeys. The deployment centered on service orchestration and customer engagement use cases across digital channels and CRM touchpoints.
Merkle GenCX was configured to support audience building, AI-driven segmentation, campaign orchestration, and personalized engagement workflows, capabilities consistent with Customer Experience platforms. The solution was aligned with Veolia's Salesforce CRM environment, and Merkle announced integration of Merkle GenCX with Salesforce Einstein in 2023, indicating the potential for AI insights to feed segmentation and orchestration rules. Configurations emphasized journey orchestration, audience activation, and event-driven personalization across digital and service channels.
Operational coverage targeted Veolia's EMEA customer and service functions, with implementations focused on customer service, commercial engagement, and digital channel teams. Governance incorporated centralized configuration of audiences and orchestration logic within Merkle GenCX, coupled with CRM data flows into Salesforce for activation. The program prioritized structured campaign and journey governance rather than specific outcome metrics.
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