Build-A-Bear Workshop
415 South 18th Street Suite 200,
Saint Louis, 63103, MO,
United States
Saint Louis, 63103, MO,
United States
1 314-423-8000
Retail
Build-A-Bear Workshop Technographics
Build-A-Bear Workshop Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Build-A-Bear Workshop and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5100 Build-A-Bear Workshop employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Build-A-Bear Workshop has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2020, UKG Great Place to Work Emprising for Employee Experience, Employee Engagement in 2014, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Build-A-Bear Workshop is running and its propensity to invest more and deepen its relationship with Microsoft , Klarna , Avalara or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Build-A-Bear Workshop revenues, which have grown to $496.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Build-A-Bear Workshop intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Build-A-Bear Workshop Tech Stack and Enterprise Applications
Build-A-Bear Workshop ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP | n/a | 2020 | 2020 |
In 2020 Build-A-Bear Workshop deployed Microsoft Dynamics 365 for Finance and Operations as its ERP Financial system. The implementation focused on core financial modules in Microsoft Dynamics 365 for Finance and Operations, including general ledger, accounts payable, procurement and inventory accounting processes tied to retail merchandising workflows.
The deployment operated alongside Aptos Merchandising and the company Warehouse Management System, with SQL Server Manager used for database administration and reporting. Integrations between Microsoft Dynamics 365 for Finance and Operations, Aptos Merchandising, and the WMS enabled transactional flow from merchandising to inventory valuation and financial posting, supporting finance and merchandising teams and warehouse operations at the St. Louis site.
Operational governance for the environment included site-level application support and technical troubleshooting, staffed by an Associate Support Analyst working within Microsoft Dynamics 365 for Finance and Operations, Aptos Merchandising, and SQL Server Manager since December 2020. Day-to-day responsibilities concentrated on sustaining WMS connectivity, maintaining application configurations that affect finance and inventory ledgers, and ensuring data integrity across merchandising and financial systems.
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Payment Processing | ERP |
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2021 | 2021 |
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Tax Management | ERP |
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2017 | 2017 |
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Build-A-Bear Workshop HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UKG | Legacy | UKG Great Place to Work Emprising | Employee Experience, Employee Engagement | HCM | n/a | 2014 | 2014 |
In 2014, Build-A-Bear Workshop deployed UKG Great Place to Work Emprising for Employee Experience,Employee Engagement across its retail organization. The deployment targeted store-level engagement and leadership visibility, covering 125 stores in 28 states and Puerto Rico and a field structure led by 11 District Managers and the Managing Director of Stores.
UKG Great Place to Work Emprising was configured to deliver structured engagement surveys and pulse feedback, recognition capture, and role-based analytics dashboards for district and store managers. Configuration focused on survey cadence, response routing, and dashboarding to surface frontline sentiment and recurring themes to operational leaders.
Operational coverage spanned both field and head office departments, enabling district managers to aggregate store-level sentiment and escalate issues to executive stakeholders. The implementation coexisted with an externally administered bi-annual ESAT survey conducted by a third party, allowing comparative analysis between UKG Great Place to Work Emprising outputs and companywide ESAT results.
Governance for the roll out was anchored in retail leadership and the executive team, with district managers acting as primary administrators for store cohorts and the Managing Director of Stores providing rollout prioritization and executive oversight. During the same period the organization led company ESAT metrics and sustained placement on Fortune's Great Place to Work top 100 list, providing contextual alignment for ongoing engagement tooling and governance.
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Recruiting, Applicant Tracking System | HCM |
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2019 | 2019 |
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Build-A-Bear Workshop AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Build-A-Bear Workshop implemented Salesforce Chat (formerly Salesforce Live Agent) on its public website. Salesforce Chat provides Chatbots and Conversational AI capabilities for real-time web chat, agent routing, and session transcript capture. The implementation uses the Salesforce Chat web chat widget and the vendor agent console to surface live conversations within the Salesforce application.
Deployment architecture centers on an embedded browser chat widget on the e-commerce site, connected to Salesforce Chat routing and agent presence to direct conversations to support agents. Operational scope focuses on online customer service and e-commerce support teams, with conversational workflows configured for triage, escalation, and handoff to human agents. Governance emphasized standardizing chat handling workflows and agent availability settings to align digital channel response processes.
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Build-A-Bear Workshop Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Build-A-Bear Workshop eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2023 | 2023 |
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eCommerce | eCommerce |
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2023 | 2023 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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Shipping Management | eCommerce |
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2020 | 2020 |
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Shipping Management | eCommerce |
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2018 | 2018 |
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Build-A-Bear Workshop SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Inventory Management | SCM |
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2020 | 2020 |
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Order Management | SCM |
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2017 | 2017 |
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Build-A-Bear Workshop CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Loyalty | CRM |
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2023 | 2023 |
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Customer Support | CRM |
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2023 | 2023 |
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Data Management Platform | CRM |
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2013 | 2013 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2020 | 2020 |
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Build-A-Bear Workshop ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2012 | 2012 |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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Build-A-Bear Workshop TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2016 | 2016 |
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Build-A-Bear Workshop PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Build-A-Bear Workshop IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Build-A-Bear Workshop CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Build-A-Bear Workshop
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Build-A-Bear Workshop Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Build-A-Bear Workshop IT executives and key decision makers. This section highlights Build-A-Bear Workshop's latest recorded technology evaluations, including Microsoft Dynamics 365 for Finance and Operations for ERP Financial on 2024-10-23. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Build-A-Bear Workshop digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2024-10-23 | Build-A-Bear Workshop | Evaluated | Microsoft | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP |
FAQ - APPS RUN THE WORLD Build-A-Bear Workshop Technographics
Build-A-Bear Workshop is a Retail organization based in United States,
with around 5100 employees and annual revenues of $496.0 million.
Build-A-Bear Workshop operates a diverse technology stack with applications such as
Microsoft Dynamics 365 for Finance and Operations, UKG Great Place to Work Emprising and Salesforce Chat (formerly Salesforce Live Agent),
covering areas like ERP Financial, Employee Experience, Employee Engagement and Chatbots and Conversational AI.
Build-A-Bear Workshop has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, UKG and Salesforce.
Build-A-Bear Workshop recently adopted applications including
Salesforce Commerce Cloud in 2023, Jumpmind Commerce in 2023 and Salesforce Loyalty Management in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Build-A-Bear Workshop’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Build-A-Bear Workshop’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Build-A-Bear Workshop technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.