AI Buyer Insights:

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Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

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Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

List of Monocl for CRM Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
Bruker Corporation Life Sciences 9707 $3.0B United States Definitive Healthcare Monocl for CRM Customer Engagement 2020 n/a In 2020, Bruker Corporation implemented Monocl for CRM in the Customer Engagement category. The Bruker Biospin unit adopted Monocl ExpertInsight and the Monocl Connect Salesforce app to enrich lead and customer profiles, supporting sales and marketing outreach to academic and research customers across North America and Latin America. The implementation leverages Monocl ExpertInsight as the enrichment and discovery capability while Monocl Connect provides a direct Monocl-to-Salesforce integration that surfaces firmographic and research profile data inside CRM records. Functional configuration focused on lead enrichment, customer profile augmentation, and contact discovery workflows to accelerate prospect qualification and targeted outreach. The Definitive Healthcare case study documents the direct Monocl-to-Salesforce integration, indicating data flows into Salesforce CRM objects and adoption within account and opportunity workflows. Operational coverage centers on Bruker Biospin sales and marketing teams engaging academic and research segments in North America and Latin America, with Monocl-sourced insights embedded into in-CRM processes. Governance and process changes emphasized CRM-first outreach and standardized qualification steps using Monocl insight as a primary discovery input. The case study reports increased CRM adoption, improved response rates, and shortened sales cycles as observed outcomes.
Marinus Pharmaceuticals Inc Life Sciences 113 $15M United States Definitive Healthcare Monocl for CRM Customer Engagement 2021 n/a In 2021, Marinus Pharmaceuticals Inc deployed Monocl for CRM, using the Customer Engagement application to support precommercial and commercial launch planning in the United States. Monocl for CRM was implemented with Monocl ExpertInsight as the targeting engine to generate CRM seed lists that informed account selection and outreach sequencing for initial product launches. The implementation combined Monocl ExpertInsight with HospitalView data and claims data to assemble prioritized provider and institution seed lists, supporting commercial operations and cross functional teams in launch planning, account prioritization, and coordinated outreach. The Definitive LIVE customer panel described how Monocl supported targeting and CRM seed lists helped commercial operations and cross functional teams prioritize outreach for their first launches.
Miltenyi Biotec B.V. and Co. KG Professional Services 500 $100M United States Definitive Healthcare Monocl for CRM Customer Engagement 2018 n/a In 2018, Miltenyi Biotec B.V. and Co. KG deployed Monocl for CRM in a Customer Engagement context to centralize lead capture and customer record management. The implementation focused on operationalizing Monocl for CRM across commercial, marketing, and scientific support functions in the United States, aligning customer interactions with product and sample workflows. Monocl for CRM was used for lead management, converting long-term discounts, and managing the customer database, alongside content creation workflows for scientific pamphlets, flyers, social media, and promotional materials. Business analytics processes were performed using BI tools and Excel to generate pricing recommendations for Sample Preparation merchandise and to inform competitor analysis and product comparisons. The implementation included direct lead generation workflows sourcing prospects from Monocl and NIH Reporter, and analytic handoffs between Monocl for CRM and BI Excel processes for pricing and competitive intelligence. Operational coverage explicitly supported the Science Team by delivering Safety Data Sheets, Certificates of Analysis, and product information to customers through CRM-driven customer service and sales touchpoints. Governance centered on CRM-driven workflow controls for lead qualification, discount conversion, and content distribution, with marketing and sales aligning collateral creation to trends identified in competitor analysis and NIH Reporter intelligence. Processes emphasized systematic management of customer documentation and promotional assets within Monocl for CRM to maintain consistent engagement and product information delivery.
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