List of MRI-Simmons Customers
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United States
Since 2010, our global team of researchers has been studying MRI-Simmons customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased MRI-Simmons for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using MRI-Simmons for Marketing Analytics include: The Coca-Cola Company, a United States based Consumer Packaged Goods organisation with 69700 employees and revenues of $47.06 billion, NBCUniversal, a United States based Media organisation with 35000 employees and revenues of $39.20 billion, Biggsgilmore Communications, a United States based Professional Services organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using MRI-Simmons, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The MRI-Simmons customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Biggsgilmore Communications | Professional Services | 10 | $1M | United States | MRI-Simmons | MRI-Simmons | Marketing Analytics | 2024 | n/a |
In 2024, AMIN Worldwide selected MRI-Simmons as its core insights partner for Marketing Analytics, formalizing the agreement in August 2024. The engagement provides AMIN Worldwide and its member agencies across the Americas with access to MRI-Simmons USA and the Catalyst/Connect activation tools to supply audience, demographic, psychographic and product-usage data for agency planning and activation.
MRI-Simmons is being provisioned as a centralized insights layer, with MRI-Simmons USA delivering the underlying audience and product-usage datasets and Catalyst/Connect providing activation and measurement tooling. Functional capabilities emphasized in the agreement include audience segmentation, media planning support, audience activation workflows and measurement capabilities tailored for agency media planning and campaign evaluation.
Operational coverage is scoped to AMIN member agencies across the Americas, with AMIN Worldwide managing access and distribution of the MRI-Simmons resources to its network. The implementation centers on enabling agency-level media planning and activation workflows through the MRI-Simmons platform, while consolidating psychographic and usage data into a single Marketing Analytics source for member agencies.
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NBCUniversal | Media | 35000 | $39.2B | United States | MRI-Simmons | MRI-Simmons | Marketing Analytics | 2024 | n/a |
In 2024, NBCUniversal implemented MRI-Simmons as a Marketing Analytics source to support audience profiling and ad-sales research. MRI-Simmons is cited on NBCU network audience pages and is listed among syndicated tools used by audience and insights roles, indicating integration of syndicated research into NBCUniversal’s audience and sales workflows.
Deployment signals indicate use of MRI-Simmons USA and MRI-Simmons FAST channel audience profiling products, inferred from NBCUniversal audience pages and trade coverage of MRI-Simmons FAST audience solutions. Functional capabilities emphasized include syndicated audience profiling, demographic and psychographic segmentation, and audience sizing for FAST channels and broadcast networks, with MRI-Simmons data feeding published audience profiles and standardized metrics for internal teams.
Operational coverage centers on audience and insights teams and ad-sales functions across NBCUniversal’s network properties, with specific references to U.S. audience profiling for FAST channel and network audience pages. There are no documented platform-to-platform integrations cited in source material, the implementation is characterized as syndicated data consumption and profile publication rather than an integrated system orchestration.
Governance and workflow use cases focus on embedding MRI-Simmons syndicated metrics into audience-facing collateral and ad-sales packaging, enabling consistent audience descriptions across network pages and sales materials. NBCUniversal’s use of MRI-Simmons positions it as a primary syndicated Marketing Analytics feed for audience profiling and ad-sales enablement.
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The Coca-Cola Company | Consumer Packaged Goods | 69700 | $47.1B | United States | MRI-Simmons | MRI-Simmons | Marketing Analytics | 2024 | n/a |
In 2024 The Coca-Cola Company incorporated MRI-Simmons into its syndicated data portfolio to support Human Insights and Customer Strategic Insights teams in North America, explicitly listing MRI-Simmons as a required analytics data source in job descriptions. MRI-Simmons appears as MRI-Simmons USA syndicated datasets within the company Marketing Analytics environment and is used to support marketing, category and customer planning workflows.
The implementation centers on use of MRI-Simmons syndicated datasets for audience measurement, consumer segmentation, purchase behavior profiling and planning inputs, reflecting typical Marketing Analytics capabilities. Configuration signals inferred from career listings indicate dataset licensing and analyst-level consumption downstream in insight workflows rather than a customer-facing product, with data access provisioned to research and insights toolchains used by the named teams.
Operational coverage is scoped to North America and to the Human Insights and Customer Strategic Insights functions, where MRI-Simmons is embedded in role requirements and planning processes. Governance is reflected through job-level competency expectations and centralized use of syndicated data for category and customer planning, supporting standardized insight generation across the stated teams.
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Buyer Intent: Companies Evaluating MRI-Simmons
Discover Software Buyers actively Evaluating Enterprise Applications
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