List of MSG91 OTP Customers
Indore, 452018,
India
Since 2010, our global team of researchers has been studying MSG91 OTP customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased MSG91 OTP for Identity and Access Management (IAM) from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using MSG91 OTP for Identity and Access Management (IAM) include: Razorpay, a India based Professional Services organisation with 2200 employees and revenues of $300.0 million, Milkbasket, a India based Retail organisation with 700 employees and revenues of $43.0 million, ZebPay, a India based Banking and Financial Services organisation with 140 employees and revenues of $20.0 million and many others.
Contact us if you need a completed and verified list of companies using MSG91 OTP, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The MSG91 OTP customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Milkbasket | Retail | 700 | $43M | India | MSG91 | MSG91 OTP | Identity and Access Management (IAM) | 2019 | n/a | In 2019, Milkbasket implemented MSG91 OTP to support customer authentication and transactional messaging as part of its Identity and Access Management (IAM) capabilities. The deployment targeted Milkbasket's ecommerce onboarding, login and order verification workflows across India, addressing user authentication and real time customer notifications. MSG91 OTP was configured to handle OTP generation and verification for user onboarding and login, and was used alongside MSG91 SMS APIs to send transactional updates such as order confirmations and delivery notifications. Functional capabilities implemented include OTP lifecycle management, SMS delivery orchestration and template driven transactional messaging, integrated directly into Milkbasket's order and authentication flows. Integration points were limited to MSG91 OTP and SMS API endpoints invoked by Milkbasket's ecommerce application, enabling synchronous OTP checks during checkout and asynchronous transactional notifications after order placement. The implementation scope covered customer facing authentication and order communications for Milkbasket's retail ecommerce operations in India. Governance and process changes centered on embedding OTP verification into authentication workflows, standardizing message templates and defining verification time windows to reduce user friction and strengthen account security. The adoption of MSG91 OTP and SMS APIs delivered more reliable, timely notifications and enhanced customer security for Milkbasket. | |
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Razorpay | Professional Services | 2200 | $300M | India | MSG91 | MSG91 OTP | Identity and Access Management (IAM) | 2018 | n/a | In 2018, Razorpay integrated MSG91 OTP as an Identity and Access Management (IAM) capability to support transaction authentication and payment communications. Razorpay implemented MSG91 OTP to send one time passwords and payment links to customers in India as part of its payment flows, embedding the application into finance and payment operations. The implementation centralized OTP delivery into the payments pipeline and positioned MSG91 OTP as the authentication layer for transaction confirmations. The deployment concentrated on OTP generation and delivery, payment link messaging, and verification workflows that execute during transaction authentication and confirmation steps. MSG91 OTP was integrated directly with Razorpay transaction processing flows and customer messaging processes to improve delivery reliability of authentication messages and payment links. The rollout standardized authentication workflows across payment processes and resulted in more secure payment confirmations and consistent delivery of payment links. | |
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ZebPay | Banking and Financial Services | 140 | $20M | India | MSG91 | MSG91 OTP | Identity and Access Management (IAM) | 2019 | n/a | In 2019, ZebPay implemented MSG91 OTP as its Identity and Access Management (IAM) solution to secure user authentication and verification across its cryptocurrency exchange. The deployment focused on embedding OTP-based verification into core authentication touchpoints, including login, password reset and international number verification workflows. MSG91 OTP was configured to provide programmable SMS and OTP capabilities that drive ZebPay authentication flows. Functional modules implemented include one time passcode generation and validation, SMS routing for international numbers, and account recovery orchestration tied to password reset processes, with MSG91 OTP invoked by ZebPay service APIs during authentication events. The implementation architecture centers on MSG91 programmable SMS gateways and OTP APIs integrated into ZebPay authentication middleware, providing multi region message delivery and international number verification support. Operational coverage is primarily India with support for international users, and the system is exercised by account security and authentication workflows within customer access and recovery processes. Governance and rollout emphasized embedding MSG91 OTP into existing login and recovery processes rather than replacing upstream identity stores, with phased activation across verification scenarios. The implementation improved account recovery flows and delivered more reliable multi region OTP delivery, strengthening ZebPay account security and authentication operations. |
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