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Michelin, an e2open customer evaluated Oracle Transportation Management

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List of Nomination Smart Mailing Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
Cap Enfants Education 136 $7M France Nomination Nomination Smart Mailing Marketing Automation 2019 n/a In 2019, Cap Enfants deployed Nomination Smart Mailing to run targeted B2B email campaigns in France. Nomination Smart Mailing was used as a Marketing Automation solution to support both marketing and CRM activities focused on email marketing for the education sector. The implementation emphasized targeted email campaign workflows and audience segmentation, with list management, campaign orchestration and campaign-level analytics implemented through Nomination Smart Mailing. Functional capabilities centered on campaign creation, segmentation-driven send logic and reporting on open and engagement metrics to inform iterative campaign planning. Operational scope covered B2B outreach across France and supported marketing and CRM teams, and the case study explicitly lists Smart Mailing as the Nomination service used. Reported outcomes included open rates above the B2B average and a reported €1,000,000 of potential pipeline attributed to the Nomination Smart Mailing engagement.
Mines Paris – PSL Education 300 $50M France Nomination Nomination Smart Mailing Marketing Automation 2020 n/a In 2020, Mines Paris PSL deployed Nomination Smart Mailing. Mines Paris PSL implemented Nomination Smart Mailing as a Marketing Automation platform to identify and engage decision makers for MINES ParisTech Executive Education campaigns in France. The deployment used Nomination Smart Mailing as a mini CRM to track contacts and actions, configure targeted lists, orchestrate email campaigns and automate follow up workflows common to Marketing Automation implementations. Configuration emphasized contact enrichment, campaign segmentation and engagement tracking to support outreach to corporate decision makers for executive training. Operational scope centered on the MINES ParisTech Executive Education unit in France, where the platform supported marketing and contact management for campaign teams. The implementation provided a lightweight CRM capability within Nomination Smart Mailing to record actions and follow ups, enabling campaign orchestration without a separate enterprise CRM integration noted in the case study. The case study explicitly states Nomination Smart Mailing was used and reports the marketing and CRM implementation delivered strong campaign ROI, the client reports their campaign budget was "rentabilisé vingt fois".
Vialink Professional Services 80 $8M France Nomination Nomination Smart Mailing Marketing Automation 2020 n/a In 2020, Vialink adopted Nomination Smart Mailing to expand prospect lists and support lead generation in France. The deployment targeted bancassurance and real-estate market segments and concentrated on marketing and lead generation activities to improve access to qualified contacts. The implementation used Nomination Smart Mailing as a vendor-hosted Marketing Automation service to enrich contact data, extend prospect lists, and execute targeted email campaigns. Configuration emphasized data enrichment workflows, segmented audience lists, campaign templates and scheduling, and suppression management to maintain contact quality. These capabilities align with standard Marketing Automation workflows for prospecting and outbound lead generation. Nomination Smart Mailing was embedded into Vialink marketing workflows across France, with marketing and lead-generation teams owning campaign orchestration and list qualification processes. The vendor business case documented the scope and informed rollout sequencing and campaign targeting. The implementation increased Vialink’s access to qualified contacts for bancassurance and real-estate outreach.
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