List of Pancake Sales Platform Customers
Since 2010, our global team of researchers has been studying Pancake Sales Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Pancake Sales Platform for Sales Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Pancake Sales Platform for Sales Automation include: ILA Vietnam, a Vietnam based Government organisation with 1900 employees and revenues of $250.0 million, Modanisa Turkey, a Turkey based Retail organisation with 500 employees and revenues of $86.0 million, FPT Retail, a Vietnam based Retail organisation with 280 employees and revenues of $30.0 million, Steezy.vn, a Vietnam based Consumer Packaged Goods organisation with 10 employees and revenues of $2.0 million and many others.
Contact us if you need a completed and verified list of companies using Pancake Sales Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Pancake Sales Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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FPT Retail | Retail | 280 | $30M | Vietnam | Pancake | Pancake Sales Platform | Sales Automation | 2024 | n/a | In 2024, FPT Retail implemented the Pancake Sales Platform as a Sales Automation solution to centralize multi channel conversations and CRM for its FPT Shop retail operations in Vietnam. The deployment targeted customer support, social selling and post sale engagement across Facebook, Zalo, Instagram and web chat channels, consolidating inbound messaging into a single operational interface for sales and service teams. The implementation used Pancake’s multi channel conversation management and CRM capabilities, configured to create unified customer profiles, automated conversation to case creation, and CRM based lead tracking to support Sales Automation workflows. Configuration emphasized routing rules, SLA tracking and agent KPI dashboards to operationalize response time and customer handling across retail sales and support workflows, and the Pancake Sales Platform was instrumented to surface agent performance and case status to supervisors. Integrations explicitly consolidated Facebook, Zalo, Instagram and web interactions into the Pancake Sales Platform, aligning e commerce support, store level staff and central customer service in Vietnam. Governance changes shifted CRM ownership toward case resolution and KPI driven routing, with reported outcomes including a 90 percent improvement in response time and a 50 percent increase in customer satisfaction, and improvements reflected in employee KPIs as reported by Pancake. | |
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ILA Vietnam | Government | 1900 | $250M | Vietnam | Pancake | Pancake Sales Platform | Sales Automation | 2024 | n/a | In 2024, ILA Vietnam implemented Pancake Sales Platform, deploying Pancake’s multi-channel chat and CRM to centralize student and parent interactions across Facebook, Zalo, Instagram and web. The Pancake Sales Platform was positioned to unify message intake into a single Sales Automation workflow supporting enrollment conversations and ongoing customer service. The implementation combined Pancake’s CRM and Botcake capabilities, implementing a multi-channel CRM, conversational bot automation, centralized conversation history, and lead capture and routing to enrollment teams. Configuration focused on channel connectors for Facebook, Zalo, Instagram and web chat, shared agent inboxes, automated response templates and follow-up sequencing consistent with standard Sales Automation functional workflows. Operational scope covered student enrollment and parent support functions across ILA Vietnam, centralizing contact records for cross-channel visibility and enabling SLA oriented response workflows. Governance changes included centralized inbox ownership and role based access to CRM records, with a phased operational rollout to enrollment and service teams. Reported outcomes from the vendor case note include faster response times with a plus 95% improvement and higher student enrollments. | |
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Modanisa Turkey | Retail | 500 | $86M | Turkey | Pancake | Pancake Sales Platform | Sales Automation | 2023 | n/a | In 2023, Modanisa Turkey implemented the Pancake Sales Platform to launch a WhatsApp based ecommerce and support chatbot capability. The Pancake Sales Platform is categorized as Sales Automation and was applied to enable conversational commerce and customer engagement workflows. The deployment centered on a WhatsApp integration using Pancake's Botcake module to provide ecommerce ordering and CRM linked support chatbots. Functional capabilities implemented included automated chat handling, conversational checkout and order capture, CRM case creation from chat interactions, and scripted bot resolution workflows that resolved roughly 70% of customer inquiries. Operational scope covered customer service and ecommerce sales channels, with the Pancake Sales Platform routing inquiries toward chatbot flows and escalating complex cases to human agents, increasing orders and cutting call center costs as described in the case study. Governance focused on CRM linkage and defined escalation paths for bot to agent handoff, with rollout framed specifically around the WhatsApp and Botcake ecommerce and CRM deployment. | |
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Consumer Packaged Goods | 10 | $2M | Vietnam | Pancake | Pancake Sales Platform | Sales Automation | 2023 | n/a |
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