List of Precisely EnterWorks MDM Customers
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United States
Since 2010, our global team of researchers has been studying Precisely EnterWorks MDM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Precisely EnterWorks MDM for Master Data Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Precisely EnterWorks MDM for Master Data Management include: HP Hood, a United States based Consumer Packaged Goods organisation with 3400 employees and revenues of $3.20 billion, Mary Kay, a United States based Retail organisation with 5000 employees and revenues of $2.70 billion, Fender, a United States based Manufacturing organisation with 2200 employees and revenues of $700.0 million and many others.
Contact us if you need a completed and verified list of companies using Precisely EnterWorks MDM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Precisely EnterWorks MDM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Fender | Manufacturing | 2200 | $700M | United States | Precisely | Precisely EnterWorks MDM | Master Data Management | 2016 | n/a |
In 2016 Fender implemented Precisely EnterWorks MDM as a PIM and Master Data Management hub to centralize product data and standardize product content workflows. The deployment was positioned to manage more than 100,000 digital assets and to syndicate enriched product content to global B2B and B2C channels across approximately 20 countries, with explicit goals of shortening time to market and improving product content quality.
The implementation used Precisely EnterWorks MDM with core PIM and MDM capabilities for product data modeling, attribute enrichment, digital asset management, and catalog composition. Configuration focused on product information consolidation, taxonomy and classification management, and automated content syndication pipelines to support multi-channel catalog and portal publishing.
Operational coverage extended across product management, marketing, e-commerce and channel operations, enabling centralized digital asset delivery and coordinated catalog feeds. Integrations were implemented as outbound syndication and catalog/portal feeds to global channels and marketplaces, supporting both B2B and B2C content distribution without specifying external vendor names.
Governance changes included centralized stewardship of product content and standardized workflows for asset ingestion, enrichment, and approval, which supported faster product launches and consistent catalog syndication. The Precisely EnterWorks MDM deployment served as Fender Product Information Management infrastructure, unifying product content and digital asset delivery for global catalog and portal operations.
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HP Hood | Consumer Packaged Goods | 3400 | $3.2B | United States | Precisely | Precisely EnterWorks MDM | Master Data Management | 2016 | n/a |
In 2016, HP Hood implemented Precisely EnterWorks MDM to centralize and master product, brand and location data as part of a commerce strategy initiative. The deployment used Precisely EnterWorks MDM in the Master Data Management category with a clear focus on product information and trading partner syndication across the United States, aiming to enable stronger trading partner collaboration and higher quality commerce content.
The implementation emphasized product information management capabilities, including centralized product master records, attribute modeling, classification and data quality controls, together with vendor portal functionality for supplier contribution and content onboarding. Project configuration included syndication workflows and governance-enabled workflow orchestration consistent with Master Data Management practices to manage product content lifecycles and approval steps.
Integrations explicitly included GDSN connectivity to support trading partner syndication and automated distribution to downstream retail networks, and vendor portals to operationalize supplier collaboration and content submission. Operational coverage targeted commerce, supplier management and merchandising teams within the United States, with centralized stewardship and approval workflows to govern product and brand data prior to syndication.
The program aimed to deliver higher quality commerce content and streamlined supplier collaboration by using Precisely EnterWorks MDM to standardize product, brand and location data for trading partner networks.
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Mary Kay | Retail | 5000 | $2.7B | United States | Precisely | Precisely EnterWorks MDM | Master Data Management | 2018 | n/a |
In 2018 Mary Kay implemented Precisely EnterWorks MDM as its Master Data Management platform. The deployment positioned EnterWorks Enable as the product information management backbone to centralize product master records and syndicate enriched product content for customer and consultant facing channels globally.
The implementation emphasized PIM capabilities including structured product modeling, localized attribute sets, taxonomy management, and channel syndication workflows. DAM usage is inferred alongside PIM to manage and serve digital assets for mobile and augmented reality use cases, enabling asset linking and metadata-driven delivery to interactive experiences.
Precisely EnterWorks MDM was integrated with interactive catalogs and the Mirror Me augmented reality try-on app to support mobile and commerce experiences, providing a single source of truth for product content across digital storefronts and mobile channels. Content delivery used standard channel syndication patterns and API based distribution to ensure consistent product information and assets across markets.
Operational governance focused on content stewardship and role based workflows across product management, marketing, and digital commerce teams, with localized content enrichment processes for regional markets. The solution supported enriched product content delivery to customers and consultants globally and maintained content consistency across markets for mobile and interactive channels.
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