Fender
1575 N Gower St,
Los Angeles, 90028, CA,
United States
Los Angeles, 90028, CA,
United States
1 323-210-1800
Manufacturing
Fender Technographics
Fender Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Fender and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2200 Fender employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fender has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2023, LivePerson Conversational Cloud for Chatbots and Conversational AI in 2021, Microsoft 365 for Collaboration in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fender is running and its propensity to invest more and deepen its relationship with SAP , Klarna , LivePerson or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fender revenues, which have grown to $700.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fender intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Fender Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP Financial Management | n/a | 2023 | 2023 |
In 2023, Fender implemented SAP ERP ECC 6.0 as a strategic upgrade and re-platforming to SAP Suite on HANA hosted on AWS, aligning the deployment with its ERP Financial requirements. The initiative targeted Fender Musical Instruments Corp.s manufacturing and finance operations to improve system reliability, scalability, security, and flexibility across core transactional workflows.
The SAP ERP ECC 6.0 deployment focused on core ERP Financial capabilities, including financial accounting and controlling, general ledger processing, accounts payable and receivable flows, and asset accounting, with configuration tuned to leverage in-memory processing on Suite on HANA. System configuration emphasized transactional throughput and batch processing reliability consistent with SAP ERP Financial functional patterns, while preserving standard SAP ECC module relationships and master data models.
Architecturally the environment was re-platformed to SAP Suite on HANA running on AWS cloud infrastructure, shifting database and application hosting to a cloud-first topology to improve performance and operational elasticity. Fender partnered with Lemongrass to execute the migration and performance tuning, using multiple practice runs to validate cutover procedures, reduce downtime risk, and stabilize the production footprint, with Lemongrass continuing as Fender's Managed Service Provider for SAP.
Governance and rollout incorporated repeated practice cutovers and operational readiness checks to limit business disruption, and the program explicitly reported significant performance improvements on AWS that enabled greater efficiency and productivity for business users. The implementation preserves SAP ERP ECC 6.0 as the companys ERP Financial backbone while embedding cloud operational practices and a managed support model for ongoing operations.
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Fender implemented LivePerson Conversational Cloud on its public website. The LivePerson Conversational Cloud deployment provides web based messaging and automated conversational interfaces within Fender's direct customer touchpoints. This implementation is categorized under Chatbots and Conversational AI and targets customer service and e commerce interactions.
The implementation leverages core Chatbots and Conversational AI capabilities, including conversational automation, intent classification, natural language understanding and rule based routing with live agent escalation for complex inquiries. Configuration work included conversational design, bot scripting, session handling and training of intent models to align with Fender product and support vocabulary. The solution is embedded into the Fender website front end to capture customer queries and manage asynchronous messaging sessions.
Operational ownership focused on customer support and online sales functions, with workflows established for escalation, agent takeover and message persistence across sessions. Governance emphasized conversational content management and ongoing model retraining, along with monitoring of conversation quality and fallback handling to preserve customer experience. Ongoing operations require continuous conversational tuning and script updates to reflect product and service changes.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017 Fender implemented Microsoft 365. Fender uses Microsoft 365 on their website and to support Collaboration across internal teams, providing cloud-hosted productivity and communication tools for corporate workflows. The Microsoft 365 deployment supports email, document collaboration, and real-time team communication functions.
The implementation centers on core Microsoft 365 components, including Exchange Online for mail, SharePoint Online for document management and site content, Microsoft Teams for chat and meetings, and the Office suite for authoring and productivity. Deployment architecture is aligned with tenant-level provisioning and centralized content libraries common to the Collaboration category, applying role-based access and content governance to manage corporate and web-facing content. Fender Microsoft 365 Collaboration is positioned to support business functions such as marketing, product teams, and corporate communications.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2017 | 2017 |
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Digital Signing | Content Management |
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2022 | 2022 |
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Intelligent Document Processing | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2018 | 2018 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2014 | 2014 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Product Information Management | eCommerce |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2019 | 2019 |
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Customer Data Platform | CRM |
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2016 | 2016 |
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Customer Engagement | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Product Lifecycle Management | PLM and Engineering |
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2014 | 2015 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Master Data Management | PaaS |
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2015 | 2016 |
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Master Data Management | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Fender
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Fender Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Fender Technographics
Fender is a Manufacturing organization based in United States,
with around 2200 employees and annual revenues of $700.0 million.
Fender operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, LivePerson Conversational Cloud and Microsoft 365,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Fender has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, LivePerson and Microsoft.
Fender recently adopted applications including
SAP ERP ECC 6.0 in 2023, DocuSign eSignature in 2022 and LivePerson Conversational Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Fender’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Fender’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Fender technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.