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Fender

1575 N Gower St,
Los Angeles, 90028, CA,
United States

https://www.fender.com/

1 323-210-1800

Manufacturing

Fender Technographics

Fender Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Fender and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2200 Fender employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Fender has purchased the following applications: Iterable Platform for Account Based Marketing in 2019, Lumen Cloud (ex CenturyLink) for Application Hosting and Computing Services in 2012, New Relic APM for Application Performance Management in 2016 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Fender is running and its propensity to invest more and deepen its relationship with Iterable , Lumen Technologies , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Fender revenues, which have grown to $700.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fender intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Fender Data, Technology Stack, and Enterprise Applications

CRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
Iterable	Legacy	Iterable Platform	Account Based Marketing	CRM	n/a	2019	2019
			Customer Data Platform	CRM		2016	2016
			Customer Engagement	CRM		2021	2021
			Customer Support	CRM		2015	2015
			Data Management Platform	CRM		2018	2018
			Digital Advertising Platform	CRM		2018	2018
			Marketing Analytics	CRM		2018	2018
			Marketing Analytics	CRM		2019	2019
			Marketing Analytics	CRM		2019	2019
			Marketing Analytics	CRM		2020	2020
			Marketing Automation	CRM		2018	2018
			Sales Automation, CRM, Sales Engagement	CRM		2021	2021

IaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
Lumen Technologies	Legacy	Lumen Cloud (ex CenturyLink)	Application Hosting and Computing Services	IaaS	n/a	2012	2012
			Application Hosting and Computing Services	IaaS		2016	2016
			Content Delivery Network	IaaS		2021	2021
			Content Delivery Network	IaaS		2017	2017
			Content Delivery Network	IaaS		2020	2020
			Content Delivery Network	IaaS		2012	2012

ITSM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
New Relic	Legacy	New Relic APM	Application Performance Management	ITSM	n/a	2016	2016

AI-Powered Application

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Chatbots and Conversational AI	AI-Powered Application		2021	2021

Collaboration

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Collaboration	Collaboration		2017	2017

Content Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Digital Asset Management	Content Management		2017	2017
			Digital Signing	Content Management		2022	2022
			Intelligent Document Processing	Content Management		2020	2020
			Web Content Management	Content Management		2018	2018

eCommerce

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			eCommerce	eCommerce		2014	2014
			Personalization and Product Recommendations	eCommerce		2018	2018
			Product Information Management	eCommerce		2017	2017

ERP Financial Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			ERP Financial	ERP Financial Management		2023	2023
			Payment Processing	ERP Financial Management		2020	2020

PaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Master Data Management	PaaS		2015	2016
			Master Data Management	PaaS		2016	2016
			Transactional Email	PaaS		2016	2016

PLM and Engineering

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Product Lifecycle Management	PLM and Engineering		2014	2015

CyberSecurity

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Secure Email Gateways (SEGs)	CyberSecurity		2016	2016

IT Decision Makers and Key Stakeholders at Fender

First Name	Last Name	Title	Function	Department	Email	Phone
No data found

Show All Contacts

Apps Being Evaluated by Fender Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

FAQ - APPS RUN THE WORLD Fender Technographics

Fender is a Manufacturing organization based in United States, with around 2200 employees and annual revenues of $700.0 million.

Fender operates a diverse technology stack with applications such as Iterable Platform, Lumen Cloud (ex CenturyLink) and New Relic APM, covering areas like Account Based Marketing, Application Hosting and Computing Services and Application Performance Management.

Fender has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Iterable, Lumen Technologies and New Relic.

Fender recently adopted applications including SAP ERP ECC 6.0 in 2023, DocuSign eSignature in 2022 and MessageGears in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Fender’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Fender’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Fender technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.