List of Relay42 Platform Customers
Relay42
Meeuwenlaan 100,
Amsterdam, 1021,
Netherlands
Amsterdam, 1021,
Netherlands
31 20 303 5800
Professional Services
150
$25M
Since 2010, our global team of researchers has been studying Relay42 Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Relay42 Platform for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Relay42 Platform for Customer Data Platform include: Air France-KLM, a France based Transportation organisation with 78399 employees and revenues of $36.48 billion, Achmea, a Netherlands based Banking and Financial Services organisation with 14000 employees and revenues of $24.06 billion, Zilveren Kruis Netherlands, a Netherlands based Insurance organisation with 1600 employees and revenues of $19.00 billion, Holland Casino, a Netherlands based Leisure and Hospitality organisation with 3500 employees and revenues of $900.0 million, Karwei Netherlands, a Netherlands based Retail organisation with 400 employees and revenues of $800.0 million and many others.
Contact us if you need a completed and verified list of companies using Relay42 Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Relay42 Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Achmea | Banking and Financial Services | 14000 | $24.1B | Netherlands | Relay42 | Relay42 Platform | Customer Data Platform | 2013 | n/a |
In 2013, Achmea implemented Relay42 Platform on their website as a Customer Data Platform to centralize web-based customer data capture and support digital marketing and personalization. The Relay42 Platform deployment focused on the website channel, providing a single point for capturing real-time event streams and driving audience activation for online customer engagement.
Relay42 Platform was configured to unify cross-session customer profiles, ingest real-time web events, and persist audience segments for targeted experience delivery. The implementation leveraged segmentation, orchestration, and real-time decisioning capabilities within Relay42 Platform to control personalized content and experience rules on-site, and to maintain a persistent customer profile for marketing workflows.
Operational scope centered on the digital and marketing functions that manage the website, with configuration workstreams covering event schema, audience governance, and campaign orchestration. Governance emphasized consent capture and privacy-aware data handling consistent with regional compliance expectations, and operational handoff included segmentation governance and experience orchestration workflows for ongoing campaign management.
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Achmea & Centraal Beheer | Insurance | 2000 | $220M | Netherlands | Relay42 | Relay42 Platform | Customer Data Platform | 2013 | n/a |
In 2013, Achmea & Centraal Beheer implemented the Relay42 Platform, a Customer Data Platform, on their website. The deployment was implemented as a web focused CDP instance embedded on Centraal Beheer domains for client side data capture and audience orchestration. Relay42 Platform was instrumented to collect behavioral signals, unify identifiers, and feed in page personalization workflows.
The implementation concentrated functional capabilities around customer profile unification, segmentation, real time personalization, and campaign orchestration to support marketing and digital customer experience teams. Integrations were centered on website tagging and on site activation, with operational scope limited to Centraal Beheer web properties and associated front end channels. Governance instituted by marketing operations standardized audience definitions and campaign rollout controls using the Relay42 Platform.
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Achmea Reinsurance | Insurance | 100 | $370M | Netherlands | Relay42 | Relay42 Platform | Customer Data Platform | 2013 | n/a |
In 2013, Achmea Reinsurance deployed Relay42 Platform, implementing a Customer Data Platform on their website. The Relay42 Platform consolidated web behavioral events into a unified profile store and enabled identity resolution, audience segmentation and real-time orchestration for on-site customer engagement.
Deployment centered on browser level event capture and server-side event ingestion feeding the central profile store, reflecting common Customer Data Platform architecture patterns. Operational scope covered the company website and digital channels, supporting marketing, analytics and customer engagement functions. Data governance and consent controls were incorporated into audience governance and orchestration rules, with rollout executed through phased campaign level deployments on the site.
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Air France-KLM | Transportation | 78399 | $36.5B | France | Relay42 | Relay42 Platform | Customer Data Platform | 2018 | n/a |
In 2018, Air France-KLM implemented the Relay42 Platform, a Customer Data Platform, to centralize tag orchestration and consent-related workflows across marketing and analytics functions. The deployment positioned Relay42 Platform as the primary TMS management and tag orchestration layer for the airline group, aligning customer data capture with GDPR compliance activities.
The implementation included migration of TMS TagCo to Relay42, configuration of Analytics tags and Marketing tags, and support for migration to Gtag. Functional capabilities realized during the rollout encompassed tag management and orchestration, naming convention and process enforcement inside the TMS, and structured support for GDPR implementation and a subsequent GDPR v2 project.
Integrations and operational coverage were focused on web and digital property tag layers, specifically the ingestion and retirement of TagCo tag definitions and the transition of marketing and analytics tags to Gtag-based instrumentation. Operational scope emphasized marketing, digital analytics, and consent governance teams, with Relay42 Platform serving as the central data orchestration point between tag deployments and privacy controls.
Governance and process changes were implemented through standardized TMS naming conventions and documented tag ownership workflows, and the GDPR v2 project provided ongoing compliance support tied to tag-level controls. The narrative centers on Relay42 Platform as a Customer Data Platform that unified TMS governance, tag migration activities, and privacy project support for Air France-KLM.
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Avero Achmea Netherlands | Insurance | 150 | $180M | Netherlands | Relay42 | Relay42 Platform | Customer Data Platform | 2014 | n/a |
In 2014 Avero Achmea Netherlands deployed the Relay42 Platform on their website as a Customer Data Platform. The deployment centralized collection of web interaction events and customer identifiers to create a single profile layer supporting on site personalization and campaign orchestration. The Relay42 Platform was positioned to enable marketing and digital teams to orchestrate customer journeys across web touchpoints.
Implementation emphasized core Customer Data Platform capabilities including event ingestion, identity resolution, unified customer profiles, real time segmentation, and orchestration of personalized site content. Configuration work focused on profile schema design, rules for segment definitions, and orchestration flows to trigger content changes and messaging based on behavioral signals.
Integrations were concentrated on the corporate website and adjacent digital channels, feeding Relay42 Platform profiles to marketing operations for campaign execution and experience personalization. Governance and operational ownership were established within marketing and digital teams to manage consent, profile hygiene, and segmentation rules, with process workflows to update orchestration logic as campaigns evolved.
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Leisure and Hospitality | 3500 | $900M | Netherlands | Relay42 | Relay42 Platform | Customer Data Platform | 2016 | n/a |
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Retail | 400 | $800M | Netherlands | Relay42 | Relay42 Platform | Customer Data Platform | 2013 | n/a |
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Insurance | 50 | $5M | Netherlands | Relay42 | Relay42 Platform | Customer Data Platform | 2014 | n/a |
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Leisure and Hospitality | 500 | $100M | Netherlands | Relay42 | Relay42 Platform | Customer Data Platform | 2014 | n/a |
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Non Profit | 1500 | $350M | Netherlands | Relay42 | Relay42 Platform | Customer Data Platform | 2017 | n/a |
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Showing 1 to 10 of 11 entries
Buyer Intent: Companies Evaluating Relay42 Platform
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Relay42 Platform Coverage
Relay42 Platform is a Customer Data Platform solution from Relay42.
Companies worldwide use Relay42 Platform, from small firms to large enterprises across 21+ industries.
Organizations such as Air France-KLM, Achmea, Zilveren Kruis Netherlands, Holland Casino and Karwei Netherlands are recorded users of
Relay42 Platform for Customer Data Platform.
Companies using Relay42 Platform are most concentrated in Transportation, Banking and Financial Services and Insurance, with adoption spanning over 21 industries.
Companies using Relay42 Platform are most concentrated in France and Netherlands, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Relay42 Platform across Americas, EMEA, and APAC.
Companies using Relay42 Platform range from small businesses with 0-100 employees - 18.18%, to mid-sized firms with 101-1,000 employees - 27.27%, large organizations with 1,001-10,000 employees - 36.36%, and global enterprises with 10,000+ employees - 18.18%.
Customers of Relay42 Platform include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Relay42 Platform customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Data Platform.