List of Skwirrel PIM Customers
Middelburg, 4332,
Netherlands
Since 2010, our global team of researchers has been studying Skwirrel PIM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Skwirrel PIM for Product Information Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Skwirrel PIM for Product Information Management include: Interduct Netherlands, a Netherlands based Manufacturing organisation with 350 employees and revenues of $87.0 million, Martin Kaiser Germany, a Germany based Manufacturing organisation with 150 employees and revenues of $35.0 million, DRU Netherlands, a Netherlands based Manufacturing organisation with 120 employees and revenues of $25.0 million and many others.
Contact us if you need a completed and verified list of companies using Skwirrel PIM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Skwirrel PIM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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DRU Netherlands | Manufacturing | 120 | $25M | Netherlands | Skwirrel | Skwirrel PIM | Product Information Management | 2023 | n/a | In 2023 DRU Netherlands implemented Skwirrel PIM to centralize product information and support eCommerce and catalog processes, using the Product Information Management application to unify product, pricing and stock data across commerce channels. The deployment targeted DRU's Dutch operations and was positioned to streamline catalog publication and online order processing workflows. Skwirrel PIM was configured to provide centralized product catalog management, data enrichment and automated synchronization capabilities. The implementation included structured product data models and marketing data enrichment, enabling the consolidation of technical specifications and commercial attributes within the Skwirrel PIM platform. The Skwirrel PIM integration with Glovia ERP is a core component of the architecture, enabling real-time synchronization of product, price and stock data between systems to support eCommerce and catalog updates. This ERP integration extended operational coverage into product management, eCommerce and order processing teams, ensuring consistent master product records across Glovia and the PIM. Governance for the rollout focused on centralizing product stewardship and controlling catalog publication processes, with Skwirrel PIM serving as the authoritative product information source. The integration and enrichment workstreams explicitly enriched technical and marketing data, shortened DRU's time-to-market and reduced order errors as reported in the case study. | |
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Interduct Netherlands | Manufacturing | 350 | $87M | Netherlands | Skwirrel | Skwirrel PIM | Product Information Management | 2019 | n/a | In 2019, Interduct Netherlands implemented Skwirrel PIM as its Product Information Management platform to centrally manage large volumes of technical product data. The deployment emphasized ETIM classification support and a 2ba connection, and it was configured to publish multilingual product data to Interduct webshops and third party marketplaces such as bol.com in the Netherlands. Skwirrel PIM was configured to support structured data enrichment, classification mapping and channel publishing workflows, and Skwirrel developed multilingual functionality which was rolled out to customers. The implementation aligned product data modeling with ETIM taxonomy and enabled standardized enrichment processes for technical attributes and marketing content. Integrations included a direct 2ba connection and connectors to ecommerce storefronts and marketplaces including bol.com, enabling automated feed generation and publishing to external channels. Operational coverage focused on Interducts Netherlands ecommerce and product management functions, consolidating catalog publication for domestic webshops and marketplace listings. Centralizing product information created a single source of truth with standardized enrichment and publishing workflows. The implementation delivered scalability, improved data enrichment and faster publishing across channels, and the delivered multilingual capability supported localized catalog maintenance for Interduct and other Skwirrel customers. | |
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Martin Kaiser Germany | Manufacturing | 150 | $35M | Germany | Skwirrel | Skwirrel PIM | Product Information Management | 2022 | n/a | In 2022, Martin Kaiser implemented Skwirrel PIM to centralize over 1,000 products and replace spreadsheet-based processes for product and catalog management in Germany. The deployment targeted the manufacturer’s product information lifecycle, consolidating specifications, descriptions, images and attachments into a single authoritative repository. Skwirrel PIM was configured to deliver core Product Information Management capabilities, including structured attribute modelling, catalog versioning, attachment management and automated price-list exports. Configuration focused on data maintenance workflows that enable regular updates, consistent attribute schemas and exportable price lists for sales and channel distribution. The implementation included a 2ba/ETIM link as described in the case study, enabling standardized classification and supporting international data exchange. Integrations emphasized export and exchange channels to distribute catalog content and pricing to external partners and cross-border recipients. Operational governance moved from spreadsheet ownership to centralized product data stewardship with defined completeness checks and content workflows, improving data quality and the customer experience by ensuring complete product information and attachments. The Skwirrel PIM implementation supports product and catalog management activities across the organization and facilitates easier maintenance and international data sharing. |
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