List of SmartHR Customers
Since 2010, our global team of researchers has been studying SmartHR customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SmartHR for Core HR from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SmartHR for Core HR include: Swedish Match Philippines, a Philippines based Consumer Packaged Goods organisation with 205 employees and revenues of $20.0 million, MASAYA Co, a Japan based Retail organisation with 15 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using SmartHR, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The SmartHR customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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MASAYA Co | Retail | 15 | $1M | Japan | SmartHR Group | SmartHR | Core HR | 2019 | n/a |
In 2019, MASAYA Co., Ltd. implemented SmartHR to centralize headquarters human resources administration for its Color Studio cosmetics specialty chain. MASAYA Co., Ltd. is a retail operator with 37 stores nationwide and a small corporate headcount of 15 employees, the SmartHR deployment was positioned to support core HR operational workloads from the Tokyo headquarters.
The SmartHR Core HR application was configured to manage attendance management, payroll and bonus calculation, year end tax adjustment, general social and labor insurance procedures, onboarding and offboarding, leave of absence processing, personnel system administration, preparation of internal documents, and employee inquiry workflows. SmartHR was used to operationalize routine HR transactions and formalize payroll and social insurance workflows consistent with Core HR functional terminology.
SmartHR was integrated with the customer indicated systems, including Yayoi for payroll accounting and with e-Gov and eL-Tax for government filing and reporting workflows, enabling electronic submission of social insurance and tax documents. Operational coverage was centered on the Tokyo headquarters HR team, which handled companywide obligations such as preparation of 36 agreements and statutory notifications for the 37 store network.
Governance and process changes focused on centralizing personnel affairs at headquarters, documenting social and labor insurance procedures, and standardizing joining, leaving, and notification processes within SmartHR. The implementation reflected headquarters driven HR administration for store staff, with configuration aligned to Japanese statutory filing workflows and ongoing HR case handling through the SmartHR Core HR application.
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Swedish Match Philippines | Consumer Packaged Goods | 205 | $20M | Philippines | SmartHR Group | SmartHR | Core HR | 2017 | n/a |
In 2017, Swedish Match Philippines implemented SmartHR in the Core HR category to centralize personnel administration for its Philippines operations, covering an employee base of approximately 205 staff. The deployment prioritized digital employee records and routine HR operations handled by the local HR team at the Cabuyao site, consolidating timekeeping, applicant scheduling, onboarding documentation, and separation clearances into a single application.
SmartHR was used as the company employee electronic profile system, with configuration aligned to Core HR workflows including time and attendance capture, recruitment scheduling and applicant notifications, onboarding and document preparation for newly hired and probationary employees, and offboarding and clearance processing for resigned and retired employees. The implementation supported both digital record updates and the continued maintenance of physical 201 files, reflecting a mixed digital and hard copy personnel file strategy.
Operational workflows extended to statutory and benefits related processes, with HR using SmartHR to record and track SSS and Pagibig loan filings, coordinate with payroll and benefits administration activities, and monitor on the job training programs such as Dualtech OJT. The system also supported routine HR service delivery tasks, including ID and locker monitoring, telephone and employee inquiry handling, and coordination with internal committees for social activities at the Cabuyao site.
Governance was embedded in daily HR operations through disciplined profile maintenance and document verification routines, tasking HR assistants to update SmartHR employee profiles as part of standard hiring, training, and separation processes. Workflows emphasized consistent data entry, role based responsibilities for scheduling and notification, and procedural handoffs between HR, supervisors, and payroll or benefits stakeholders.
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Buyer Intent: Companies Evaluating SmartHR
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