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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

List of Sport Alliance Magicline Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
Clever Fit Netherlands Leisure and Hospitality 10 $1M Netherlands Sport Alliance Sport Alliance Magicline Gym Management 2021 n/a In 2021 Clever Fit Netherlands implemented Sport Alliance Magicline as part of Magicline's Benelux launch, positioning the club among the platform's early adopters in the region. The deployment centered on Gym Management capabilities and explicitly focused on membership management and studio operations modules to support member lifecycle and daily studio workflows. Sport Alliance Magicline was configured to deliver membership management, class scheduling, reservation handling and front desk studio operations consistent with Gym Management functional expectations. The implementation used Sport Alliance Magicline as a centrally hosted application to consolidate member records and operational controls for Clever Fit Netherlands, reflecting typical SaaS delivery for small operators. Operational scope covered studio operations and member management across the Netherlands rollout, and the project was coordinated as part of Magicline's Benelux regional launch. Governance activities emphasized module configuration and onboarding to align front desk processes and class management with Sport Alliance Magicline capabilities.
LifeFit Group Germany Leisure and Hospitality 2500 $200M Germany Sport Alliance Sport Alliance Magicline Gym Management 2024 n/a In 2024, LifeFit Group Germany implemented Sport Alliance Magicline as its cloud-based platform for membership and operations. The Gym Management deployment covers over 140 gyms in Germany, including Fitness First branded clubs, and is intended to centralize member support and simplify operational administration across the group. The Sport Alliance Magicline implementation leverages core Gym Management capabilities such as member management, billing, and member-facing app integrations. The cloud-hosted configuration establishes a centralized data model to unify member profiles, subscription plans, billing cycles, and recurring payment workflows, and it configures membership lifecycle management to align with front-desk and support processes. Integrations called out in the implementation narrative include member-facing app integrations and billing interface connections to ensure synchronized account status and digital engagement across channels. Operational scope is national within Germany and impacts member services, club operations, and finance functions across LifeFit Group Germany. Governance and rollout emphasize centralized administration in the cloud with standardized process controls for membership support, configuration management, access control, and data consistency. The deployment aligns Sport Alliance Magicline Gym Management functionality with LifeFit Group Germany business functions to centralize support and simplify operational processes as stated in the vendor announcement.
RSG Group Leisure and Hospitality 10000 $600M Germany Sport Alliance Sport Alliance Magicline Gym Management 2021 n/a In 2021, RSG Group implemented Sport Alliance Magicline as its Gym Management platform. Sport Alliance named RSG Group, including the John Reed club in London, as one of the first international customers when Magicline launched globally, and the vendor announcement highlighted membership operations and studio management use across RSG studios in Europe. The deployment centered on core Sport Alliance Magicline capabilities aligned to gym and membership administration, with inferred module usage including membership management, billing, CRM and studio management. Configuration work focused on membership lifecycle workflows, recurring billing schedules and class and studio scheduling functionality, reflecting standard Gym Management operational patterns. Operational coverage included RSG studios across Europe with a specific signal from the John Reed club in London, targeting business functions such as membership operations, studio operations and centralized customer relationship management. Governance and process alignment emphasized consolidating membership and billing processes into the Magicline application and harmonizing studio operational workflows across participating RSG sites.
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Buyer Intent: Companies Evaluating Sport Alliance Magicline

ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Sport Alliance Magicline. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Sport Alliance Magicline for Gym Management include:

  1. XylaWorks, a United States based Professional Services organization with 10 Employees

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