List of TELUS AFS Trade Promotion Management Retail Customers
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Since 2010, our global team of researchers has been studying TELUS AFS Trade Promotion Management Retail customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased TELUS AFS Trade Promotion Management Retail for Trade Promotion Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using TELUS AFS Trade Promotion Management Retail for Trade Promotion Management include: UNFI, a United States based Consumer Packaged Goods organisation with 29455 employees and revenues of $30.27 billion, Smithfield Foods, a United States based Consumer Packaged Goods organisation with 34500 employees and revenues of $14.14 billion, Haribo USA, a United Kingdom based Consumer Packaged Goods organisation with 7000 employees and revenues of $2.35 billion, 1440 Foods, a United States based Consumer Packaged Goods organisation with 146 employees and revenues of $400.0 million, Ellas Kitchen United Kingdom, a United Kingdom based Consumer Packaged Goods organisation with 99 employees and revenues of $113.0 million and many others.
Contact us if you need a completed and verified list of companies using TELUS AFS Trade Promotion Management Retail, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the ERP Services and Operations software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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1440 Foods | Consumer Packaged Goods | 146 | $400M | United States | TELUS | TELUS AFS Trade Promotion Management Retail | Trade Promotion Management | 2025 | n/a |
In 2025, 1440 Foods implemented TELUS AFS Trade Promotion Management Retail. TELUS AFS Trade Promotion Management Retail is a Trade Promotion Management application that 1440 Foods adopted to transition from manual, spreadsheet-based processes to centralized, automated trade spend management across multi-channel promotions.
The deployment focused on core TPM capabilities common to the category including promotion planning and budgeting, promotion lifecycle execution, automated settlement and deductions handling, and embedded reporting and analytics for trade spend visibility. Configuration emphasized workflow automation for promotion approvals and claims processing to reduce manual touch points and improve data accuracy.
Integrations were centered on a seamless ERP integration to eliminate duplicated entry and to reduce transactional load on large, shared services teams, and the implementation established electronic connections to retailer partners to streamline settlements and reconciliation. Operational ownership spanned trade, finance, shared services, and commercial teams, aligning promotion planning with settlement workflows and retailer communication channels.
Governance changes included moving approval workflows into the TELUS platform and standardizing promotion setup and settlement procedures to close data blindspots. Results reported by 1440 Foods include smarter planning, removal of Excel based processes, increased accuracy and profitability, significant decrease in outstanding deduction balances, and streamlined settlements while ERP integration reduced effort on shared services teams.
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Ellas Kitchen United Kingdom | Consumer Packaged Goods | 99 | $113M | United Kingdom | TELUS | TELUS AFS Trade Promotion Management Retail | Trade Promotion Management | 2016 | n/a |
In 2016, Ellas Kitchen United Kingdom deployed TELUS AFS Trade Promotion Management Retail to centralize trade promotion planning and operationalize retailer-focused promotional activity. The deployment targeted commercial and finance functions, aligning promotion planning with existing commercial processes and the companys established review and sign off routines.
TELUS AFS Trade Promotion Management Retail was configured to support core Trade Promotion Management capabilities, including promotion planning and calendar management, trade spend budgeting and allocations, promotional scenario modeling and baseline forecasting, claim management and accrual processing, and joint business planning workflows. Configuration work emphasized SKU level promotion templates, retailer hierarchies, pricing rules, and automated accruals to standardize promotion execution across trading partners.
The implementation integrated with the companys existing planning and ERP landscape, explicitly connecting to Exceedra integrated business planning software and SAP for product costing and MRP as part of the information architecture. These integrations aligned master data for SKUs and customers, consolidated management information used for quarterly forecasts and annual budgets, and created a single source of promotional activity and trade spend data for sales, commercial finance, and supply chain functions.
Governance and process changes accompanied the rollout, instituted approval workflows, controls, and documented sign off and review gates to support stronger compliance and financial oversight. Operational ownership rested with commercial and finance stakeholders, with the system used to orchestrate joint business plans with retailers and to formalize promotional governance across the commercial organization.
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Enjoy Life Natural Brands | Consumer Packaged Goods | 150 | $30M | United States | TELUS | TELUS AFS Trade Promotion Management Retail | Trade Promotion Management | 2016 | n/a |
In 2016 Enjoy Life Natural Brands implemented TELUS AFS Trade Promotion Management Retail, adopting a Trade Promotion Management application to centralize promotion planning and post-event settlement. The deployment targeted the company's commercial organization to formalize promotion lifecycle management between sales, marketing, and finance.
Implementation centered on the TELUS AFS Trade Promotion Management Retail modules for trade planning, promotion execution tracking, settlement and claims processing, and promotional analytics and reporting. Configuration work focused on standardized promotion templates, budget allocation controls, and automated settlement workflows consistent with Trade Promotion Management best practices. The TELUS AFS Trade Promotion Management Retail application was instrumented to support promotion calendar management and retrospective analysis.
Rollout governance established commercial process ownership, approval gates for promotion commitments, and role based access for sales and finance users to improve operational discipline around promotions. The scope emphasized cross functional workflows for trade planning, settlement, and analysis across Enjoy Life Natural Brands' commercial and finance functions, aiming to transform planning and settlement processes.
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Consumer Packaged Goods | 7000 | $2.4B | United Kingdom | TELUS | TELUS AFS Trade Promotion Management Retail | Trade Promotion Management | 2017 | n/a |
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Consumer Packaged Goods | 34500 | $14.1B | United States | TELUS | TELUS AFS Trade Promotion Management Retail | Trade Promotion Management | 2016 | n/a |
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Consumer Packaged Goods | 29455 | $30.3B | United States | TELUS | TELUS AFS Trade Promotion Management Retail | Trade Promotion Management | 2013 | n/a |
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