List of Transunion TruAudience Customers
Chicago, 60661, IL,
United States
Since 2010, our global team of researchers has been studying Transunion TruAudience customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Transunion TruAudience for Data Management Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Transunion TruAudience for Data Management Platform include: Kroger, a United States based Retail organisation with 409000 employees and revenues of $147.12 billion, Campbell's Company, a United States based Consumer Packaged Goods organisation with 13700 employees and revenues of $10.25 billion, Ally Financial, a United States based Banking and Financial Services organisation with 10700 employees and revenues of $8.20 billion and many others.
Contact us if you need a completed and verified list of companies using Transunion TruAudience, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Transunion TruAudience customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Ally Financial | Banking and Financial Services | 10700 | $8.2B | United States | TransUnion | Transunion TruAudience | Data Management Platform | 2022 | n/a |
In 2022, Ally Financial ran a 10 week Movable Middles audience targeting campaign in the United States using Transunion TruAudience. The engagement deployed Transunion TruAudience as the Data Management Platform to support audience targeting and marketing measurement within Ally's CRM programs.
The implementation centered on TruAudience marketing solutions and the TruAudience identity graph to enable identity resolution, audience segmentation, and cross channel conversion tracking and attribution. Configuration work emphasized audience ingest and mapping into the identity graph, tagging and instrumentation to capture conversions across channels, and attribution pipelines to link marketing exposures to downstream account activity.
Scope was marketing and CRM measurement for a US campaign, integrated into Ally's audience targeting workflows and attribution reporting. Transunion TruAudience was explicitly used for cross channel conversion tracking in the study and the campaign drove roughly 2.2x short term account openings and about 1.9x long term customer acquisitions according to the reported results.
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Campbell's Company | Consumer Packaged Goods | 13700 | $10.3B | United States | TransUnion | Transunion TruAudience | Data Management Platform | 2024 | n/a |
In 2024, Campbell's Company engaged Transunion TruAudience in the United States to evaluate a brand campaign. Campbell's Company used Transunion TruAudience as a Data Management Platform to support marketing measurement and brand analytics, linking audience definitions to evaluation cohorts.
The engagement leveraged Transunion TruAudience identity and audience solutions cited in TransUnion documentation, implementing identity resolution and audience construction workflows to define exposed and control groups and to enable campaign-level measurement. Measurement functionality was configured to capture pre and post exposure brand metrics and to align audience segments with analytic cohorts for favorability analysis. Specific module references are limited to identity and audience capabilities and measurement functionality as described in the source.
Operational coverage was focused on the United States and targeted marketing and brand teams, with outputs routed into brand planning and marketing analytics processes. Measurement outputs from Transunion TruAudience informed campaign evaluation and were used to trace longer-term sales impact within marketing reporting. No external systems or integration partners are specified in the provided materials.
Governance adjustments emphasized embedding measurement results into existing campaign evaluation workflows and standardizing audience segmentation practice for repeatable brand measurement. The engagement recorded measurable favorability lift of around +1 percentage point on a high baseline and demonstrated longer-term sales impact as reported by TransUnion, outcomes that were incorporated into subsequent brand measurement planning.
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Kroger | Retail | 409000 | $147.1B | United States | TransUnion | Transunion TruAudience | Data Management Platform | 2022 | n/a |
In 2022, Kroger deployed Transunion TruAudience in the United States as a Data Management Platform to support a marketing and brand-measurement engagement focused on demonstrating long-term sales impact. The engagement used Transunion TruAudience marketing solutions under a Brand as Performance measurement approach to assess audience-level brand favorability and sales outcomes.
Module usage is inferred to be the TruAudience audience and measurement capabilities described in the TransUnion whitepaper, including audience segmentation, identity resolution and unified audience profiles, measurement instrumentation for brand lift, and audience activation workflows typical of Data Management Platform deployments. Configuration work would have focused on audience build rules, measurement cohorts, and measurement tagging to enable brand favorability analysis across campaign exposures.
Operational coverage was concentrated within Kroger marketing and brand teams across the United States, executed at the campaign level to capture both short term brand lift and signals intended to inform longer term sales measurement. Implementation required coordination between brand measurement design and marketing analytics functions, with governance around measurement frameworks and privacy compliant data use.
Outcomes reported for the measured campaign included brand favorability lifts as high as +24 percentage points, and the engagement was explicitly framed to demonstrate longer term sales impact. Kroger used Transunion TruAudience as a Data Management Platform to centralize audience measurement and brand performance analytics for this United States marketing initiative.
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