List of Undertone Udrive Customers
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Since 2010, our global team of researchers has been studying Undertone Udrive customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Undertone Udrive for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Undertone Udrive for Marketing Analytics include: Perfetti Van Melle Holding B.V., a Netherlands based Consumer Packaged Goods organisation with 17900 employees and revenues of $3.50 billion, Champs Sports, a United States based Retail organisation with 2000 employees and revenues of $350.0 million, Cayman Islands Department of Tourism, a Cayman Islands based Government organisation with 75 employees and revenues of $5.0 million and many others.
Contact us if you need a completed and verified list of companies using Undertone Udrive, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Undertone Udrive customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Cayman Islands Department of Tourism | Government | 75 | $5M | Cayman Islands | Undertone, a Perion Company | Undertone Udrive | Marketing Analytics | 2018 | n/a |
In 2018, the Cayman Islands Department of Tourism ran an immersive digital campaign executed with Undertone, a Perion Company. Usage of Undertone Udrive within the Marketing Analytics stack is inferred from Undertone's published analytics and measurement offerings, the campaign was validated for creative effectiveness by System1 Research, and it won the IAC Best Travel Online Campaign for 2018.
The deployment centered on marketing analytics capabilities including campaign-level measurement, creative effectiveness scoring, audience and engagement analytics, and consolidated reporting dashboards, consistent with typical Marketing Analytics implementations. Campaign workflows incorporated third-party creative validation through System1 Research to establish measurement governance for creative effectiveness, and the implementation supported the Department of Tourism's digital marketing function for Cayman Islands and broader Caribbean-focused channels.
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Champs Sports | Retail | 2000 | $350M | United States | Undertone, a Perion Company | Undertone Udrive | Marketing Analytics | 2018 | n/a |
In 2018, Champs Sports implemented Undertone Udrive as a Marketing Analytics solution to support mobile campaign measurement and audience targeting. The deployment was tied to Undertone's mobile 'Refresh Your Game' campaign run in partnership with Nike, targeting teen and young adult male athletes in the United States.
Undertone Udrive was configured to capture mobile attribution, creative performance measurement, and audience segmentation consistent with Marketing Analytics workflows. The implementation instrumented store visit attribution and measurement to link mobile impressions and creative variants to offline foot traffic and to provide actionable creative and audience signals for marketing optimization.
Operational ownership sat with Champs Sports marketing and digital analytics teams, focusing on U.S. mobile channels and retail store visit measurement across physical locations. The campaign delivered a reported 6.6% lift in store visits, outperforming typical benchmarks, which indicates the Undertone Udrive measurement configuration successfully traced mobile engagement to in-store outcomes.
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Perfetti Van Melle Holding B.V. | Consumer Packaged Goods | 17900 | $3.5B | Netherlands | Undertone, a Perion Company | Undertone Udrive | Marketing Analytics | 2018 | n/a |
In 2018, Perfetti Van Melle Holding B.V. implemented Undertone Udrive Marketing Analytics to support a synchronized digital branding campaign for its Airheads brand in the United States. The Undertone solution was deployed to orchestrate creative-rich, interactive ad units and to capture engagement metrics for the campaign that later received multiple industry awards.
Undertone Udrive was used to enable programmatic creative orchestration, real-time engagement analytics, and campaign performance dashboards, consistent with Marketing Analytics capabilities for audience measurement and creative optimization. The deployment emphasized interactive experiences and measurement of in-ad activity, capturing game-play events and completion metrics as primary engagement signals.
Operationally the implementation covered brand marketing and digital media workflows for the Airheads US campaign, with measurement and reporting consumed by marketing and creative teams. The campaign delivered 67,000 game-plays and a 20% completion rate, and the creative and technology solution was recognized with four Internet Advertising Competition awards in 2019.
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