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Michelin, an e2open customer evaluated Oracle Transportation Management

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List of WebFX Nutshell Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
Beiler's Sawmill Manufacturing 35 $7M United States WebFX WebFX Nutshell CRM 2023 n/a In 2023, Beiler's Sawmill implemented WebFX Nutshell CRM and RevenueCloudFX to connect marketing and sales data and improve lead generation and attribution in the United States. The engagement was led by WebFX and targeted the company’s marketing and sales workflows for a 35 employee manufacturing business. WebFX Nutshell CRM was deployed as the central contact and lead management application, while RevenueCloudFX was provisioned to capture and attribute inbound activity from marketing channels. Configuration work focused on ingesting lead form submissions and capturing phone call and paid conversion signals, aligning category-standard CRM workflows for lead capture, assignment, and pipeline tracking. Integration work linked RevenueCloudFX attribution data into Nutshell CRM so channel and campaign metadata persisted on CRM lead records, enabling sales follow up with marketing context. Operational coverage emphasized marketing and sales teams across Beiler's Sawmill in the United States, with CRM records serving as the single source for lead and attribution data. Outcomes documented in WebFX’s case study include a 78% increase in lead form submissions and large uplifts in calls and paid conversions within six months after deployment, demonstrating rapid improvement in lead generation and attribution using WebFX Nutshell CRM and RevenueCloudFX.
Label-Aid Systems Professional Services 20 $2M United States WebFX WebFX Nutshell CRM 2023 n/a In 2023, Label-Aid Systems implemented WebFX Nutshell as its CRM to align digital marketing with sales processes. The 20-employee professional services firm in the United States adopted the integrated WebFX and Nutshell solution from vendor WebFX to centralize lead capture and sales tracking across its small commercial operations. WebFX Nutshell is positioned as the primary CRM for coordinating outreach generated by WebFX digital marketing activities. Deployment focused on Nutshell CRM integration with WebFX marketing services, with configuration work to enable contact and pipeline management, lead capture workflows, and activity logging. Implementation emphasized standard CRM capabilities consistent with the CRM category, including lead routing, opportunity stages, sales activity tracking, and marketing-to-sales handoff automation to support a single sales funnel. Configuration and automation were sized to the company scale, prioritizing straightforward pipeline visibility and lead qualification rules over enterprise complexity. Operational scope centered on sales and marketing functions within Label-Aid Systems in the United States, using the WebFX Nutshell CRM to unify digital campaign outputs and sales follow-up. Governance activity included defining pipeline stages, establishing lead qualification and handoff processes, and instrumenting activity tracking for sales accountability. The stated outcome from the integrated WebFX and Nutshell deployment was improved alignment between digital marketing and sales processes.
Survey & Ballot Systems Professional Services 23 $3M United States WebFX WebFX Nutshell CRM 2023 n/a In 2023, Survey & Ballot Systems implemented WebFX Nutshell CRM through WebFX's combined WebFX and Nutshell offering to better connect marketing activities to sales outcomes in the United States. The deployment targeted sales and marketing functions within the 23-person professional services firm, aligning lead capture and qualification workflows with direct sales follow up. WebFX Nutshell was provisioned as the central CRM to provide a unified contact and opportunity record across those functions. Configuration emphasized CRM capabilities common to the category, including contact and account management, lead management and routing, sales pipeline tracking, workflow automation for qualification and handoff, and dashboard reporting. Governance work focused on instrumenting standardized sales qualification criteria and marketing to sales handoff processes to create a single source of truth for opportunity status and funnel visibility. The deployment was scaled to the organization’s size and operational scope in the United States and executed through the combined WebFX and Nutshell offering.
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