List of WO Traffic Customers
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Since 2010, our global team of researchers has been studying WO Traffic customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased WO Traffic for Digital Advertising Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using WO Traffic for Digital Advertising Platform include: Audacy, a United States based Media organisation with 3530 employees and revenues of $1.17 billion, Salem Media Group, Inc., a United States based Media organisation with 1079 employees and revenues of $258.0 million, INSP, a United States based Media organisation with 750 employees and revenues of $120.0 million and many others.
Contact us if you need a completed and verified list of companies using WO Traffic, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The WO Traffic customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Audacy | Media | 3530 | $1.2B | United States | WideOrbit | WO Traffic | Digital Advertising Platform | 2005 | n/a |
In 2005 Audacy went live on a WO Traffic system customized for radio, deploying WideOrbit WO Traffic as a Digital Advertising Platform for its broadcast sales operations. The implementation of WO Traffic was executed as part of a cluster-level radio advertising operations program and is explicitly tied to the vendor WideOrbit and the application WO Traffic.
The deployment bundled WO Traffic with WideOrbit WO CRM and WideOrbit WO Analytics, creating an integrated suite for order management, ad trafficking and sales account management tied to analytics. WO Traffic provided centralized order management across the cluster, while WO CRM and WO Analytics connected account management workflows and sales reporting to traffic and inventory handling.
Rollout coverage included more than 100 stations across 23 U.S. markets, with a December 2005 go live for the WO Traffic radio configuration. Operational scope focused on radio advertising operations in the United States, centralizing order entry and analytics across stations to unify sales, account management and reporting processes.
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INSP | Media | 750 | $120M | United States | WideOrbit | WO Traffic | Digital Advertising Platform | 2023 | n/a |
In 2023, INSP implemented WO Traffic, WideOrbit's traffic solution, to centralize advertising operations and inventory scheduling as its Digital Advertising Platform for the Traffic organization. The deployment targets commercial, promotional and paid programming scheduling across three networks and supports Traffic oversight for estimated revenue in excess of $80 million, with a Traffic team led by a Senior Manager and two FTEs responsible for day to day operations and broadcast log execution.
WO Traffic is configured to manage core traffic functions including commercial insertion and copy management, paid program assignment, creation of dub lists for Media Center playout, broadcast log generation and delivery as digital files to the NOC and Media Center, and archive restore inventory management. The implementation emphasizes log management workflows such as advertiser and product separation, log variance reporting, program format architecture based on partner provided data, and quality control of daily sales element scheduling.
Operational integrations are explicitly tied to Sales, Programming, Promotions, Master Control, Network Services and NOC/Media Center, with daily coordination with Sales Leadership, account executives and advertising agencies for missing copy and reconciliation. WO Traffic is operated alongside established traffic processes referenced as Broadway in internal tooling, and WideOrbit is managed as the vendor to ensure software upgrades are implemented and that traffic data remains secure and accessible to operational teams.
Governance includes centralized vendor management of WideOrbit, structured traffic research and reconciliation workflows, and operational responsibilities to maintain the network strategy target of 93.7 percent on a daily and monthly basis. The rollout centers on aligning Traffic processes with Network Operations, providing direction during off hours for broadcast delivery, and embedding Traffic controls to ensure scheduling accuracy and revenue opportunity identification.
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Salem Media Group, Inc. | Media | 1079 | $258M | United States | WideOrbit | WO Traffic | Digital Advertising Platform | 2013 | n/a |
In 2013, Salem Media Group, Inc. deployed WO Traffic, a Digital Advertising Platform, initiating a pilot with two Detroit stations going live on August 1, 2013 and progressing to a company-wide conversion across approximately 99 U.S. radio stations. The WO Traffic implementation was explicitly undertaken to consolidate radio ad traffic operations and centralize schedule and inventory management across Salem’s broadcast portfolio.
The deployment leveraged core WO Traffic functionality for traffic management, order and spot scheduling, inventory allocation, and revenue and billing workflows consistent with Digital Advertising Platform capabilities. Configuration work included station-level schedule templates, national spot load rules, and centralized inventory pools to enable cross-station spot placement and standardized billing processes.
Integrations were anchored on the WideOrbit WO Traffic implementation, and WideOrbit later documented a 2021 program to convert Salem to WO Automation for Radio that leverages Salem’s existing WO Traffic integration. Operational governance shifted toward centralized traffic operations affecting sales and traffic departments, with a phased rollout approach that began in Detroit and extended system settings and workflow standards across Salem’s network of stations.
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