List of Wurl Platform Customers
Since 2010, our global team of researchers has been studying Wurl Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Wurl Platform for Digital Advertising Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Wurl Platform for Digital Advertising Platform include: Scripps Media United States, a United States based Media organisation with 5000 employees and revenues of $1.67 billion, Cineverse, a United States based Media organisation with 218 employees and revenues of $78.0 million, Amogo Networx, a Germany based Media organisation with 10 employees and revenues of $3.0 million and many others.
Contact us if you need a completed and verified list of companies using Wurl Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Wurl Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Amogo Networx | Media | 10 | $3M | Germany | Odyssey Telecorp | Wurl Platform | Digital Advertising Platform | 2022 | n/a | In 2022, Amogo Networx implemented the Wurl Platform Digital Advertising Platform to launch Free Ad Supported TV FAST channels across connected TV platforms. The engagement targeted a multi region rollout across the United States, European Union and Latin America and aimed to expand Amogo Networx's YouTube built audience into multilingual FAST channels with improved monetization. The Wurl Platform served as the central distribution and ad monetization engine, configured to manage channel scheduling, playlist and metadata orchestration, dynamic ad insertion and inventory management consistent with a Digital Advertising Platform. Configuration work emphasized channel packaging for CTV endpoints, multilingual asset mapping and ad policy alignment across regional markets. Operational coverage included content programming, distribution operations and ad operations teams, coordinating cross region feed delivery to CTV endpoints and regional storefronts. Integrations focused on platform level distribution and ad serving endpoints inherent to FAST channel distribution, with analytics and reporting pipelines established to support monetization workflows. Governance and rollout followed a phased approach with localization workflows to handle language variants and region specific ad policy differences while preserving the YouTube built audience for initial channel seeding. The project reflects a publisher centric deployment of the Wurl Platform Digital Advertising Platform to operationalize FAST channels and centralize ad monetization across three major regions. | |
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Cineverse | Media | 218 | $78M | United States | Odyssey Telecorp | Wurl Platform | Digital Advertising Platform | 2024 | n/a | In 2024, Cineverse implemented the Wurl Platform, a Digital Advertising Platform, to power the majority of its FAST channel portfolio. The deployment targeted US and international streaming platforms and centered on Cineverse's channel distribution operations. Cineverse adopted Wurl Platform modules including Global FAST Pass for distribution orchestration and AdPool for centralized ad monetization and inventory pooling. Configuration emphasized channel provisioning, ad insertion workflows, and monetization policy orchestration to accelerate channel enablement and streamline ad operations. The Wurl Platform was integrated into Cineverse channel distribution and monetization pipelines to unify programmatic and direct-sold ad inventory across FAST channels. Operational coverage extended across content operations, channel distribution teams, and ad operations supporting both US and international platforms. Governance followed a phased channel enablement rollout across the majority of Cineverse FAST channels, aligning operational processes for distribution and ad monetization. The deployment delivered faster channel launches, lower operational costs, and improved ad monetization across Cineverse’s channels. | |
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Scripps Media United States | Media | 5000 | $1.7B | United States | Odyssey Telecorp | Wurl Platform | Digital Advertising Platform | 2025 | n/a | In 2025, Scripps Media United States implemented the Wurl Platform, a Digital Advertising Platform, to expand FAST distribution and improve ad monetization across its U.S. FAST channels. The deployment was driven by two primary Wurl capabilities, Global FAST Pass for channel origination and AdPool for incremental ad demand, with an explicit operational focus on U.S. distribution and ad operations. The Wurl Platform implementation centralized channel origination workflows using Global FAST Pass while enabling incremental programmatic and direct demand through AdPool, and it leveraged Wurl’s analytics to deliver richer performance visibility. Wurl Platform was configured to surface performance analytics tied to ad fill and demand sources, supporting ad operations and revenue teams with channel-level reporting and demand attribution. The program was executed with vendor Odyssey Telecorp and concentrated rollout activity on Scripps’ FAST channel inventory in the United States, aligning upstream content origination with downstream ad decisioning and trafficking processes. Operational coverage included ad operations, distribution engineering, and revenue management, with governance adjusted to coordinate channel provisioning and demand optimization across those teams. Outcomes reported from the implementation included richer performance analytics, higher ad fill rates, and measurable uplift in FAST channel revenue, reflecting improved monetization through Wurl Platform’s Global FAST Pass and AdPool capabilities. |
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