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Michelin, an e2open customer evaluated Oracle Transportation Management

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List of Zoho Marketing Automation Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Clodura Professional Services 100 $10M India Zoho Corp. Zoho Marketing Automation Marketing Automation 2022 n/a
In 2022, Clodura implemented Zoho Marketing Automation. The Marketing Automation implementation focused on enabling behavioral marketing, website visitor tracking, and contextual engagement to strengthen lead nurturing across the company’s India sales and marketing operations. The Zoho Marketing Automation deployment delivered real-time visitor insights and more affordable automation capabilities for lead nurturing workflows. Functional emphasis in the rollout included behavioral triggers, visitor tracking and contextual campaign orchestration, and automated lead lifecycle handling consistent with Marketing Automation practices. Configuration prioritized event-driven segmentation and workflow automation to align marketing touchpoints with observed buyer behavior. Operational coverage centered on Clodura’s marketing and sales processes, with the SaaS application serving as the primary system for inbound visitor intelligence and engagement orchestration across web channels in India. No specific third-party integrations are documented in source materials, the implementation narrative centers on internal automation and visitor insight capabilities. Data flows were oriented toward real-time visitor signals and automated contextual engagement for lead qualification and nurturing. Governance and rollout emphasized centralized control of campaign logic and lead handoff processes between marketing and sales to ensure consistent nurturing. The implementation is described as a more affordable automation alternative, delivering real-time visibility and behavioral marketing capabilities through Zoho Marketing Automation.
Fred. Olsen Cruise Lines United Kingdom Leisure and Hospitality 1254 $444M United Kingdom Zoho Corp. Zoho Marketing Automation Marketing Automation 2022 A2Z Cloud
In 2022, Fred. Olsen Cruise Lines implemented Zoho Marketing Automation as its Marketing Automation platform alongside Zoho CRM to automate and personalize guest communications. The initial deployment began in 2022 with campaigns running in 2023, and the CRM work was executed by implementation partner A2Z Cloud. Zoho Marketing Automation was configured to support targeted pre-arrival and post-departure campaigns, enhanced segmentation, and campaign performance instrumentation tied to booking records. Functional capabilities implemented included audience segmentation, automated campaign workflows, and analytics to attribute campaign activity back to booking data for closed-loop marketing. The implementation connected Zoho Marketing Automation with Zoho CRM to synchronize guest and booking profiles, enabling campaign triggers based on booking lifecycle events across the United Kingdom. The architecture reflects a cloud SaaS integration pattern, centralizing marketing orchestration and guest data for UK operations while maintaining campaign-to-booking linkage for reporting. Governance and rollout were coordinated with A2Z Cloud, with the transformation starting in 2022 and active campaigns in 2023, shifting direct communication from physical mail to digital workflows. Explicit outcomes reported include a 68% reduction in direct-mail print volumes and an improvement in Net Promoter Score, with campaign performance tied directly back to booking data across UK operations.
Visual App Professional Services 10 $3M United States Zoho Corp. Zoho Marketing Automation Marketing Automation 2022 n/a
In 2022, Visual App implemented Zoho Marketing Automation for Marketing Automation. The small professional services firm deployed the SaaS application to segment and manage a large B2B lead base, run targeted email campaigns, and apply lead scoring to prioritize prospects across its United States marketing operations. Zoho Marketing Automation is configured for list segmentation, campaign orchestration, email template management, and lead scoring workflows, aligning with B2B demand generation processes. Automation rules and scoring attributes are used to surface high-priority prospects and sequence multi-step nurture communications, reflecting category-aligned campaign lifecycle management. The SaaS deployment integrates with Gmail and Zoho apps to improve campaign targeting and reporting, enabling synchronized contact data and unified campaign activity visibility within the Zoho ecosystem. Operational governance emphasizes marketing-led campaign ownership, scoring-based lead handoff procedures to sales, and iterative segmentation refinement driven by campaign metrics. Reported outcomes include time savings and better lead follow-up as stated by the customer.
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FAQ - APPS RUN THE WORLD Zoho Marketing Automation Coverage

Zoho Marketing Automation is a Marketing Automation solution from Zoho Corp..

Companies worldwide use Zoho Marketing Automation, from small firms to large enterprises across 21+ industries.

Organizations such as Fred. Olsen Cruise Lines United Kingdom, Clodura and Visual App are recorded users of Zoho Marketing Automation for Marketing Automation.

Companies using Zoho Marketing Automation are most concentrated in Leisure and Hospitality and Professional Services, with adoption spanning over 21 industries.

Companies using Zoho Marketing Automation are most concentrated in United Kingdom, India and United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Zoho Marketing Automation across Americas, EMEA, and APAC.

Companies using Zoho Marketing Automation range from small businesses with 0-100 employees - 66.67%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 33.33%, and global enterprises with 10,000+ employees - 0%.

Customers of Zoho Marketing Automation include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Zoho Marketing Automation customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.