Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
 |
Discovery | Media | 35300 | $41.3B | United States | Civis Analytics | Civis Analytics | Data Warehouse | 2015 | n/a | In 2015, Discovery implemented Civis Analytics and deployed a custom media-optimization application named Athena built on the Civis Platform. The Civis Analytics Data Warehouse foundation centralized audience, campaign, and performance data to support subscriber acquisition and media allocation decisions. Athena combined model-driven media allocation, campaign simulation, audience segmentation, and performance attribution to inform buy decisions and campaign planning. Configuration focused on a unified dataset and analytical workflows that produced standardized inputs for targeting and budget allocation across campaigns. Architecturally the solution was built on the Civis Platform and likely leveraged the platform's Redshift-backed data repository to store analytics tables and enable cross-source joins of audience, spend, and outcome records. Integrations linked audience sources, campaign delivery systems, and performance feeds into the Civis Analytics Data Warehouse to maintain a single source of truth for media measurement within marketing. Governance introduced centralized data model stewardship and operationalized workflows for planning and measurement, shifting marketing toward more data-driven campaign planning. The project resulted in significant reductions in cost-per-acquisition and improved Discovery’s ability to plan and allocate media based on unified analytics. | |
 |
New York Magazine | Media | 300 | $70M | United States | Clickable | Clickable Platform | Analytics and BI | 2009 | n/a | In 2009 New York Magazine partnered with Clickable to deploy the Clickable Platform as a white labeled local advertising product branded New York Connects. The Clickable Platform deployment targeted Analytics and BI capabilities to supply online presence services and real time lead generation for local businesses across the New York region. The engagement used the white labeled Clickable Platform module for marketing and advertising use, implementing publisher branded advertiser interfaces, lead capture flows, campaign management configuration and analytics dashboards and reporting consistent with Analytics and BI functional workflows. Operational scope covered the publisher advertising and local business sales organization, positioning New York Connects as a commercial product offering sold to local advertisers and operated through magazine sales and operations teams. Governance centered on publisher managed rollout and advertiser onboarding processes, with the Clickable Platform providing the core white labeled infrastructure for lead routing and advertiser reporting. | |
 |
|
Media | 2500 | $700M | United States | Clickable | Clickable Platform | Analytics and BI | 2011 | n/a |
|
|
|
|
|
Media | 200 | $5M | India | Near | CARBON | Analytics and BI | 2020 | n/a |
|
|
|
|
|
Media | 250 | $20M | Panama | Chartbeat | Chartbeat | Analytics and BI | 2022 | n/a |
|
|
|
|
|
Media | 10 | $1M | United States | Bravo Reporting | Bravo Reporting | Analytics and BI | 2016 | n/a |
|
|
|
|
|
Media | 260 | $21M | Spain | Chartbeat | Chartbeat | Analytics and BI | 2020 | n/a |
|
|
|
|
|
Media | 194 | $16M | Hungary | Objective Platform | Objective Platform | Analytics and BI | 2019 | n/a |
|
|
|
|
|
Media | 300 | $101M | United Arab Emirates | Conviva | Conviva | Analytics and BI | 2013 | n/a |
|
|
|
|
|
Media | 300 | $35M | Italy | Chartbeat | Chartbeat | Analytics and BI | 2020 | n/a |
|
|