Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Bornholms Tidende | Media | 108 | $8M | Denmark | Objective Platform | Objective Platform | Analytics and BI | 2021 | n/a | In 2021 Bornholms Tidende implemented Objective Platform, deploying Objective Platform on their website to capture readership behavior and content interaction. The deployment falls under Analytics and BI and provides the publisher with content performance measurement and audience analytics capabilities tailored to a regional media operation. The implementation embeds web instrumentation that feeds Objective Platform dashboards used by editorial and commercial teams for session and page-level reporting, content tagging and audience segmentation workflows. Governance is maintained by the internal digital team, who configure reporting, define taxonomy and manage scheduled analytics delivery, with the operational scope focused on website analytics rather than broader enterprise systems. | |
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IOM Today | Media | 50 | $6M | Isle of Man | Chartbeat | Chartbeat | Analytics and BI | 2014 | n/a | ||
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Media | 10 | $1M | United States | Objective Platform | Objective Platform | Analytics and BI | 2022 | n/a |
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Media | 18 | $1M | United States | Chartbeat | Chartbeat | Analytics and BI | 2014 | n/a |
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Media | 120 | $8M | Turkey | Google Charts | Analytics and BI | 2016 | n/a |
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Media | 25 | $4M | United States | Chartbeat | Chartbeat | Analytics and BI | 2010 | n/a |
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Media | 118 | $24M | United States | Chartbeat | Chartbeat | Analytics and BI | 2011 | n/a |
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Media | 200 | $10M | Argentina | Chartbeat | Chartbeat | Analytics and BI | 2017 | n/a |
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Media | 10 | $1M | Denmark | Chartbeat | Chartbeat | Analytics and BI | 2012 | n/a |
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Media | 445 | $68M | Japan | Chartbeat | Chartbeat | Analytics and BI | 2011 | n/a |
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