Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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K & N Filters Europe | Distribution | 30 | $18M | United Kingdom | Webeyez | Webeyez | Analytics and BI | 2020 | n/a | ||
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Guest Walker | Professional Services | 2 | $1M | United Kingdom | TryggR | TryggR | Analytics and BI | 2020 | n/a | In 2020 Guest Walker deployed TryggR on their website as a core Analytics and BI capability to capture visitor behavior and engagement signals. The implementation uses TryggR for client-side tracking, session and event-level analytics, and dashboarding to surface booking funnels and content interaction metrics. TryggR is the application collecting site interaction data for Guest Walker and is presented through configured behavioral dashboards and event dashboards. Deployment is scoped to the public website and is managed by the small operations team, with site-embedded scripts sending data to TryggR's cloud console for configuration and analysis. Operational coverage targets marketing and customer experience workflows, supporting funnel analysis, content engagement review, and segmentation for outreach. Governance is lightweight with configuration and access controlled by the site owner, and the implementation emphasizes straightforward site instrumentation and dashboard consumption rather than broader enterprise integrations. | |
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Retail | 1500 | $800M | United Kingdom | Oracle | Oracle Endeca | Analytics and BI | 2021 | n/a |
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Communications | 21 | $5M | United Kingdom | Dreamdata | Dreamdata Revenue Analytics | Analytics and BI | 2022 | n/a |
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Communications | 71 | $9M | United Kingdom | UTMstat | UTMstat | Analytics and BI | 2020 | n/a |
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Professional Services | 1 | $1M | United Kingdom | Objective Platform | Objective Platform | Analytics and BI | 2022 | n/a |
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Professional Services | 3 | $1M | United Kingdom | Zoho Corp. | Zoho Analytics (ex Zoho Reports) | Analytics and BI | 2020 | n/a |
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Communications | 2 | $1M | United Kingdom | Objective Platform | Objective Platform | Analytics and BI | 2022 | n/a |
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Professional Services | 2 | $1M | United Kingdom | Zoho Corp. | Zoho Analytics (ex Zoho Reports) | Analytics and BI | 2020 | n/a |
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Professional Services | 3 | $1M | United Kingdom | Webeyez | Webeyez | Analytics and BI | 2020 | n/a |
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