Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Communications
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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WireNet Chile | Communications | 10 | $2M | Chile | Google Identity Platform | Identity and Access Management (IAM) | 2017 | n/a | |||
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Movistar Chile | Communications | 4190 | $1.9B | Chile | SAS Institute | SAS Business Rules Manager | Task Management | 2016 | n/a | In 2016, Movistar Chile implemented SAS Business Rules Manager as part of a SAS Real-Time Decision Manager and Event Stream Processing deployment to enable contextual marketing and next best offer campaigns. The SAS Business Rules Manager deployment was integrated into a real-time decisioning architecture to operationalize analytics models and rule execution. Early tests of the broader real-time decisioning solution produced significant revenue uplift. The SAS Business Rules Manager implementation focused on operationalizing business rules and model-driven decisions, providing rule authoring, versioning, and lifecycle management capabilities consistent with Task Management workflows. Configuration work included establishing rule repositories, validation and simulation of business rules, and orchestration of rule execution within event-driven decision flows. Automation aligned marketing decision points with streaming event triggers to deliver contextual offers. Integrations explicitly tied SAS Business Rules Manager to SAS Real-Time Decision Manager and SAS Event Stream Processing, connecting streaming customer events to rule evaluations and real-time offer issuance. Operational scope centered on marketing and customer engagement in Chile, where the system executed contextual offers across campaign touchpoints. The deployment defines a clear relationship: Movistar Chile, SAS Business Rules Manager, Task Management and marketing operations working together to operationalize rules and models. Governance introduced centralized rule governance, controlled rule lifecycle processes, and validation checkpoints prior to production activation. Rollout relied on test and simulation phases before wider production use, supporting the revenue uplift observed in initial trials. | |
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Communications | 10 | $1M | Chile | Cliengo | Cliengo Chatbot | Chatbots and Conversational AI | 2019 | n/a |
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Communications | 10 | $1M | Chile | Cloudflare | Cloudflare CDN | Content Delivery Network | 2020 | n/a |
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Communications | 10 | $1M | Chile | Mapbox | Mapbox | Advanced Subsurface Mapping | 2019 | n/a |
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Communications | 10 | $1M | Chile | Namecheap | Namecheap Hosting | Application Hosting and Computing Services | 2019 | n/a |
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Communications | 10 | $1M | Chile | Namecheap | Namecheap DNS | Domain Name System (DNS) | 2019 | n/a |
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Communications | 10 | $1M | Chile | Amazon Web Services (AWS) | Amazon CloudFront | Content Delivery Network | 2019 | n/a |
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Communications | 10 | $1M | Chile | JivoChat | JivoChat | Chatbots and Conversational AI | 2019 | n/a |
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Communications | 10 | $1M | Chile | Amazon Web Services (AWS) | Amazon EC2 | Application Hosting and Computing Services | 2020 | n/a |
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