Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- SCM
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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H.C. Starck | Manufacturing | 32 | $10M | United Kingdom | Trimble | Trimble Kuebix SupplierMAX | Supply Chain Management | 2016 | n/a | In 2016, H.C. Starck implemented Trimble Kuebix SupplierMAX as a blended transportation management system and managed services solution to control inbound and outbound freight for its U.S. plants. The deployment is described in the context of Supply Chain Management and targeted supply chain and inbound freight optimization along with carrier procurement for U.S. operations. The implementation combined the Kuebix TMS feature set with SupplierMAX managed inbound functionality, configured to support rate management, tendering and execution workflows, and shipment visibility across inbound and outbound lanes. Configuration emphasized freight procurement workflows and carrier selection logic, while managed services covered day to day execution and carrier management tasks. Operational coverage focused on H.C. Starck s U.S. manufacturing sites, impacting logistics, procurement and plant operations teams responsible for inbound material flows and outbound shipments. The solution was connected to carrier networks and used managed carrier procurement processes to centralize freight sourcing and execution for U.S. operations. Governance moved toward a managed services operating model with standardized freight procurement procedures and centralized execution responsibility, changing workflow ownership between supply chain and procurement functions. H.C. Starck reported roughly a 14% reduction in freight spend in the first year and cited improved operational efficiency following the Trimble Kuebix SupplierMAX deployment. | |
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Mars Wrigley United Kingdom | Consumer Packaged Goods | 1625 | $1.5B | United Kingdom | 4Flow | 4Flow TMS | Transportation Management | 2021 | n/a | In 2021, Mars Wrigley United Kingdom implemented 4Flow TMS to centralize Transportation Management across its European operations. The deployment established a Transport Mars Operating System, TMOS, designed to harmonize transport planning, route and mode optimization, and execution across the company's intermodal European network. 4Flow TMS was configured as a centralized transport control tower, consolidating planning, optimization, execution and visibility capabilities typical of Transportation Management solutions. The implementation emphasized intermodal orchestration and standardized optimization workflows to coordinate carrier assignments, scheduling and execution controls across modes. Operational scope covered transportation and operational control tower work across Europe, aligning regional logistics teams under a single planning and execution cadence. Business functions impacted included transport operations, network planning and sustainability teams focused on freight emissions and mode shift opportunities. Governance moved to a centralized control-tower model under TMOS, with harmonized processes for planning, exception management and execution oversight across sites and borders. The program produced significant cost and sustainability benefits according to project documentation, and the Mars Europe and 4Flow engagement was publicly recognized with Supply Chain Excellence awards in 2023. | |
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Consumer Packaged Goods | 10 | $1M | United Kingdom | ReturnGO | ReturnGO | Returns Management | 2025 | n/a |
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Consumer Packaged Goods | 10 | $1M | United Kingdom | Channelwill | Channelwill ParcelPanel | Returns Management | 2025 | n/a |
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Retail | 150000 | $28.7B | United Kingdom | Blue Yonder | Blue Yonder Order Management & Commerce | Order Management | 2022 | n/a |
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Communications | 85300 | $26.8B | United Kingdom | Orchestr8 | Orchestr8 Demand Planning System | Demand Forecasting and Planning | 2015 | Smart Chain United Kingdom |
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Consumer Packaged Goods | 950 | $320M | United Kingdom | Orchestr8 | Orchestr8 Demand Planning System | Demand Forecasting and Planning | 2017 | Scala Consultancy United Kingdom |
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Oil, Gas and Chemicals | 96000 | $284.3B | United Kingdom | Orchestr8 | Orchestr8 Demand Planning System | Demand Forecasting and Planning | 2016 | Smart Chain United Kingdom |
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Manufacturing | 53 | $21M | United Kingdom | Clever Dynamics | Clever WMS | Warehouse Management | 2021 | Tecman |
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Manufacturing | 69 | $26M | United Kingdom | Clever Dynamics | Clever WMS | Warehouse Management | 2022 | n/a |
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