Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Citibank UK | Banking and Financial Services | 15000 | $2.5B | United Kingdom | Avaya | Avaya PBX | PBX, VoiP and Phone Systems | 2014 | n/a | In 2014 Citibank UK implemented Avaya PBX as its PBX, VoiP and Phone Systems platform. The deployment relied on Avaya UC and IP PBX cores to provide unified enterprise telephony and contact centre capabilities for institutional tradervoice and broader corporate voice traffic across the United Kingdom. Configuration work focused on core Avaya PBX modules including contact centre routing, session management and SIP trunking, together with voicemail and voice recording adjuncts that supported surveillance and compliance workflows. The implementation incorporated the IPC Alliance and EMEA UNIGY dealerboard core mentioned in internal engineering notes, and standard PBX capabilities such as call routing, call queuing, and trunk failover were applied to maintain high availability. Operational integration was executed with carriers, vendors, and allied global teams to connect the Avaya UC/IP-PBX/Contact Centre PBX to external networks and internal adjunct platforms. The operational scope emphasized UK tradervoice, network and telecommunications infrastructure within Citigroup in the UK, with vendor and carrier relationships managed to reduce service impact and maintain continuous voice connectivity. Governance and support were formalized under third line management for service and project delivery, with engineering ownership covering risk control management for UK tradervoice, continuity of business management for UK voice, and participation in change management and RFC/change committees for high level telecommunications changes. Day to day operations combined technical PBX engineering, vendor management, and structured change approval to align Avaya PBX operations with Citi governance and compliance requirements. | |
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Citibank UK | Banking and Financial Services | 15000 | $2.5B | United Kingdom | Cisco Systems | Cisco Unified Communications Manager | Audio Video and Web Conferencing | 2014 | n/a | ||
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Banking and Financial Services | 15000 | $2.5B | United Kingdom | Pexip | Pexip | Audio Video and Web Conferencing | 2016 | n/a |
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Retail | 15000 | $8.0B | Italy | Cisco Systems | Cisco Webex Meetings | Audio Video and Web Conferencing | 2020 | n/a |
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Retail | 15000 | $3.4B | Poland | Cisco Systems | Cisco Webex Meetings | Audio Video and Web Conferencing | 2020 | n/a |
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Automotive | 15000 | $9.8B | Spain | Microsoft | Microsoft 365 | Collaboration | 2017 | n/a |
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Retail | 15000 | $8.0B | Italy | Microsoft | Microsoft 365 | Collaboration | 2021 | n/a |
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Leisure and Hospitality | 15000 | $3.0B | United States | Google Workspace (Formerly Google G-Suite) | Collaboration | 2015 | n/a |
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Professional Services | 15000 | $605M | United States | Google Workspace (Formerly Google G-Suite) | Collaboration | 2017 | n/a |
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Education | 15000 | $1.0B | United States | Google Workspace (Formerly Google G-Suite) | Collaboration | 2018 | n/a |
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