Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Indiana Pacers | Leisure and Hospitality | 300 | $55M | United States | Blinkfire | Blinkfire Analytics | Analytics and BI | 2018 | n/a | In 2018, Indiana Pacers began working with Blinkfire Analytics to support digital content measurement, partnership reporting, and sponsorship valuation. Blinkfire Analytics is deployed as an Analytics and BI solution across Pacers Sports & Entertainment, including the Indiana Pacers, the Indiana Fever, and related properties in Indiana, United States. The engagement was scoped as a marketing and partnerships implementation to standardize sponsor reporting and link social performance to commercial outcomes. Vendor-stated module usage centers on social analytics and valuation, with configuration for branded content measurement, social audience and engagement metrics, and sponsorship valuation models. Dashboards and scheduled sponsor reports were configured to deliver consistent metrics to sponsorship sales and account management teams, aligning content measurement with sponsorship reporting workflows. The implementation emphasized repeatable reporting templates and automated delivery of social performance and valuation outputs. Operational coverage included marketing, partnerships, and commercial teams across the organizations properties, with governance instituted through centralized analytics workflows and standard reporting templates to ensure sponsor-facing reports were comparable. The deployment tied social media measurement to partnership reporting processes, enabling teams to present unified social analytics and valuation to sponsors as part of ongoing commercial reporting. | |
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Indiana Primary Health Care Association | Non Profit | 10 | $1M | United States | Microsoft | Microsoft Power BI | Analytics and BI | 2021 | n/a | ||
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Education | 21100 | $2.5B | United States | Palantir Technologies | Palantir Foundry | Analytics and BI | 2024 | n/a |
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Non Profit | 36600 | $7.9B | United States | Microsoft | Microsoft Power BI | Analytics and BI | 2017 | n/a |
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Non Profit | 36600 | $7.9B | United States | Oracle | Oracle Analytics Cloud | Analytics and BI | 2018 | n/a |
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Media | 100 | $10M | United States | Chartbeat | Chartbeat | Analytics and BI | 2013 | n/a |
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Education | 6400 | $1.0B | United States | Microsoft | Microsoft Power BI | Analytics and BI | 2021 | n/a |
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Media | 30 | $3M | India | Tableau Software | Tableau | Analytics and BI | 2020 | n/a |
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Transportation | 37200 | $8.2B | India | Tableau Software | Tableau | Analytics and BI | 2020 | n/a |
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Retail | 5000 | $850M | Canada | SAP | SAP BW (Business Warehouse) | Data Warehouse | 2012 | n/a |
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