Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Transportation
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Alstom France | Transportation | 13000 | $3.1B | France | Poppulo | Poppulo | Content Management | 2023 | n/a | In 2023, Alstom France implemented Poppulo as a Content Management solution and deployed Poppulo on their corporate website. The deployment centralizes website content publishing and positions the Poppulo Content Management capability to manage editorial content and corporate communications for Alstom France. The implementation leverages core Content Management workflows including centralized authoring, template driven publishing, scheduled distribution, and audience segmentation for targeted messaging. Configuration work focused on reusable templates, modular content blocks, and multilingual content support to align with standard content governance and editorial efficiency practices. Operational scope centers on marketing and corporate communications teams, where Poppulo is used to standardize editorial governance, approval workflows, version control, and scheduled publishing to maintain brand consistency across the web presence. The platform publishes directly to the website and consolidates content operations, establishing Poppulo as the primary Content Management tool for web content at Alstom France. | |
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Alstom France | Transportation | 13000 | $3.1B | France | Piwik PRO | Piwik PRO | Marketing Analytics,Tag Management | 2023 | n/a | In 2023, Alstom France deployed Piwik PRO to manage web measurement and centralized tag governance on its corporate website. The Piwik PRO deployment provides Marketing Analytics,Tag Management capabilities to support digital analytics, audience measurement, and marketing measurement for Alstom France. The implementation focused on Piwik PRO analytics and Piwik PRO tag manager modules, instrumenting site pages with a Piwik PRO tag container and a standardized data layer to capture pageviews, events, and attribute data for reporting. Configuration work included event taxonomy, custom reporting views, and dashboarding to surface marketing and site performance signals, with consent aware collection and data retention settings applied to align with privacy requirements. Operational scope centers on the corporate website and is consumed by marketing, communications, and digital teams for measurement and campaign analytics. Governance was structured through role based access controls and centralized tag management inside Piwik PRO, establishing reporting workflows and ownership for ongoing tag changes and analytics governance. | |
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Transportation | 13000 | $3.1B | France | Matomo | Matomo Analytics | Marketing Analytics | 2023 | n/a |
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Transportation | 2200 | $450M | Sweden | Benify | Benify Benefits | Benefits Administration | 2021 | n/a |
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Transportation | 2200 | $450M | Sweden | Google Tag Manager | Tag Management | 2019 | n/a |
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Transportation | 2200 | $450M | Sweden | Cloudflare | Cloudflare CDN | Content Delivery Network | 2014 | n/a |
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Transportation | 2200 | $450M | Sweden | OneTrust | OneTrust CookiePro | Governance, Risk and Compliance | 2022 | n/a |
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Transportation | 2200 | $450M | Sweden | OneTrust | OneTrust Cookie Consent | Governance, Risk and Compliance | 2022 | n/a |
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Transportation | 2200 | $450M | Sweden | Amazon Web Services (AWS) | Amazon EC2 | Application Hosting and Computing Services | 2015 | n/a |
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Transportation | 2200 | $450M | Sweden | Akamai | Akamai Identity Cloud | Identity and Access Management (IAM) | 2024 | n/a |
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