Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Intrigue Madtech India | Professional Services | 15 | $1M | India | Counter | Counter Web Analytics | Analytics and BI | 2024 | n/a | In 2024 Intrigue Madtech India implemented Counter Web Analytics on its public website, deploying the application as its primary web measurement solution within the Analytics and BI category. The implementation focuses on capturing site-level behavioral data to support marketing and digital engagement measurement for the company headquartered in India. Counter Web Analytics was provisioned via client-side tracking to record pageviews and event interactions, and configured to surface standard analytics capabilities including session analysis, event tracking, and dashboard reporting. Configuration emphasized lightweight tagging and dashboarding to fit the companys 15-person operating model, with Counter Web Analytics dashboards used for recurring campaign and content performance reviews. Operational ownership rests with the marketing team and site administrators, who manage tagging, reporting cadence, and access to Counter Web Analytics data for sales and growth discussions. The deployment scope is the company website, there is minimal backend infrastructure change because data collection is handled at the browser level, and governance centers on role-based access and regular reporting workflows aligned to marketing and digital engagement functions. | |
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Intrro | Professional Services | 20 | $2M | United Kingdom | Splitbee.io | Splitbee.io | Analytics and BI | 2021 | n/a | ||
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Professional Services | 20 | $2M | United Kingdom | Dreamdata | Dreamdata Revenue Analytics | Analytics and BI | 2023 | n/a |
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Professional Services | 18200 | $18.8B | United States | Microsoft | Microsoft Power BI | Analytics and BI | 2011 | n/a |
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Professional Services | 18200 | $18.8B | United States | Cloudera | Cloudera Enterprise Platform | Data Warehouse | 2013 | n/a |
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Professional Services | 18200 | $18.8B | United States | IBM | IBM Integrated Analytics System | Analytics and BI | 2013 | n/a |
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Professional Services | 18200 | $18.8B | United States | HCL Technologies | HCL DRYiCE iControl | Process Mining | 2017 | n/a |
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Life Sciences | 15638 | $8.4B | United States | Microsoft | Microsoft Power BI | Analytics and BI | 2015 | n/a |
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Leisure and Hospitality | 10 | $2M | Singapore | Splitbee.io | Splitbee.io | Analytics and BI | 2023 | n/a |
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Life Sciences | 123 | $18M | France | IDBS | IDBS ActivityBase | Analytics and BI | 2017 | n/a |
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