Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Jcb India | Manufacturing | 5000 | $1.4B | India | Convertize | Convertize | Analytics and BI | 2019 | n/a | In 2019, Jcb India implemented Convertize, an Analytics and BI application, on its public website to introduce conversion optimization and experiment-driven analytics. The Convertize deployment focused on client-side web instrumentation to capture visitor behavior, run A/B and multivariate testing, and surface dashboarded metrics for digital marketing and e-commerce teams. Jcb India Convertize Analytics and BI was positioned to support marketing, product merchandising, and digital experience decision workflows. Configuration concentrated on experiment management, visual editor configuration, and real-time reporting, with Convertize dashboards feeding campaign and page-level optimization cycles. The implementation covered the corporate website and operated within web operations and marketing functions, establishing experiment governance, test planning, and staged rollouts for live pages. Integrations were limited to embedding Convertize on site pages, with operational controls for test approvals and variant promotion managed by internal marketing and web operations teams. | |
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JCPenney | Retail | 50000 | $5.4B | United States | Oracle | Oracle Endeca | Analytics and BI | 2013 | n/a | ||
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Retail | 1000 | $150M | India | Oracle | Oracle Endeca | Analytics and BI | 2013 | n/a |
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Retail | 2300 | $350M | Australia | AdvanceRetail Technology | AdvanceRetail SmartBI | Analytics and BI | 2022 | n/a |
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Retail | 56685 | $8.5B | United Kingdom | Oracle | Oracle OBIEE | Analytics and BI | 2008 | n/a |
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Retail | 570895 | $161.6B | China | Apache Software | Apache Kylin | Data Warehouse | 2015 | n/a |
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Professional Services | 794 | $564M | United States | Microsoft | Microsoft Power BI | Analytics and BI | 2022 | n/a |
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Consumer Packaged Goods | 411 | $91M | United Kingdom | SAP | SAP Crystal Reports | Analytics and BI | 2013 | n/a |
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Utilities | 1877 | $560M | United States | Oracle | Oracle OBIEE | Analytics and BI | 2013 | n/a |
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Retail | 400 | $20M | Uruguay | Bit Sistemas | BitBusiness Intelligence | Analytics and BI | 2019 | n/a |
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