Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Healthcare
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
|
Adecco Medical | Healthcare | 350 | $292M | France | Momentive (formerly SurveyMonkey) | Momentive SurveyMonkey | Survey and Questionnaire | 2016 | n/a | ||
|
|
Adecco Medical | Healthcare | 350 | $292M | France | Kameleoon | Kameleoon | Marketing Analytics | 2018 | n/a | In 2018 Adecco Medical deployed Kameleoon on its public website as a Marketing Analytics solution to support digital candidate engagement and on-site experience optimization. Adecco Medical applied Kameleoon to the recruitment and service pages hosted on its France domain, positioning Kameleoon as the primary web experimentation and personalization layer for digital marketing and candidate acquisition functions. The implementation centered on client-side experimentation and personalization capabilities, using Kameleoon to deliver A/B and multivariate testing, visitor segmentation, and real-time content targeting. Configuration work included experiment setup, audience rule definition, and campaign activation through the Kameleoon console, aligned with standard marketing analytics workflows for test lifecycle management and result validation. Kameleoon was implemented directly in the site front-end, running in-browser variations and personalization rules that altered content delivery without server-side changes. The deployment approach supported integration with the site tagging and analytics instrumentation already on the pages, enabling experiment data and behavioral signals to be captured for analysis and reporting within marketing operations. Governance for the Kameleoon rollout emphasized test approval workflows and coordination between digital marketing and web operations, with documented procedures for experiment QA and staged activation. The configuration and operational model focused on enabling marketing and candidate experience teams to run iterative experiments while maintaining control over customer facing content and release cadence. | |
|
|
|
Healthcare | 350 | $292M | France | Microsoft | Linkedin Bizo | Marketing Automation | 2019 | n/a |
|
|
|
|
|
Healthcare | 350 | $292M | France | Dynatrace | Dynatrace APM | Application Performance Management | 2020 | n/a |
|
|
|
|
|
Healthcare | 350 | $292M | France | Critizr | Critizr | Customer Experience | 2020 | n/a |
|
|
|
|
|
Healthcare | 350 | $292M | France | OneTrust | OneTrust Cookie Consent | Governance, Risk and Compliance | 2020 | n/a |
|
|
|
|
|
Healthcare | 350 | $292M | France | OneTrust | OneTrust CookiePro | Governance, Risk and Compliance | 2020 | n/a |
|
|
|
|
|
Healthcare | 350 | $292M | France | Amazon Web Services (AWS) | Amazon SES | Transactional Email | 2020 | n/a |
|
|
|
|
|
Healthcare | 350 | $292M | France | Dynatrace | Dynatrace Ruxit | Application Performance Management | 2020 | n/a |
|
|
|
|
|
Healthcare | 350 | $292M | France | Microsoft | Microsoft Azure Front Door | Content Delivery Network | 2022 | n/a |
|
|