Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Professional Services
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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123test | Professional Services | 10 | $1M | Netherlands | Dstillery | Dstillery Audiences (exMedia6Degrees) | Data Management Platform | 2012 | n/a | In 2012, 123test implemented Dstillery Audiences (exMedia6Degrees) on its website. Dstillery Audiences (exMedia6Degrees) serves as a Data Management Platform that centralizes site visitor signal capture and audience definition to support the companys digital marketing efforts. The deployment was executed as an on-site implementation tied to the corporate website to feed audience creation workflows and persistent segmenting for online campaigns. Configuration of Dstillery Audiences (exMedia6Degrees) emphasized audience segmentation, behavioral profiling, and activation capabilities typical of a Data Management Platform, enabling marketing to define reusable cohorts for campaign targeting. Operational scope was focused on web channel telemetry and audience lifecycle management, with governance centered on segment stewardship and consent-aligned data handling. The implementation structured responsibilities around marketing and advertising functions at 123test, using the application on-site to operationalize audience management on the company website. | |
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123test | Professional Services | 10 | $1M | Netherlands | Facebook Atlas | Marketing Automation | 2012 | n/a | In 2012, 123test implemented Facebook Atlas on its website. The deployment used Facebook Atlas within the Marketing Automation category to instrument site-level tracking and audience measurement for marketing and analytics functions. The implementation centered on embedding the Facebook Atlas tracking snippet across the public website to capture visitor events and conversion signals. Configuration emphasized campaign attribution and audience segmentation capabilities typical of the Marketing Automation category, with implementation work focused on page-level event tagging, cookie based identifiers, and campaign impression and click capture for external ad measurement. Operational ownership rested with the company marketing function at 123test in the Netherlands, reflecting a lightweight rollout appropriate for a 10 person professional services firm. Facebook Atlas was the primary application for campaign measurement and audience definition, with data flows directed from the website into Facebook Atlas reporting for use by marketing and analytics activities. | ||
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Professional Services | 10 | $1M | Netherlands | Resonate | Resonate Ignite Platform | Data Management Platform | 2012 | n/a |
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Professional Services | 10 | $1M | Netherlands | Microsoft | Microsoft Azure Cloud Services | Application Hosting and Computing Services | 2014 | n/a |
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Professional Services | 10 | $1M | Netherlands | Amazon Web Services (AWS) | Amazon CloudFront | Content Delivery Network | 2015 | n/a |
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Professional Services | 10 | $1M | Netherlands | Microsoft | Microsoft 365 | Collaboration | 2015 | n/a |
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Professional Services | 10 | $1M | Netherlands | Intuit | Intuit Mailchimp Mandrill | Transactional Email | 2016 | n/a |
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Professional Services | 10 | $1M | Netherlands | Wingify | Wingify VWO | Marketing Analytics | 2016 | n/a |
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Professional Services | 10 | $1M | Netherlands | Google Tag Manager | Tag Management | 2017 | n/a |
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Professional Services | 10 | $1M | Netherlands | Fastly | Fastly | Content Delivery Network | 2021 | n/a |
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