Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Professional Services
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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1440 | Professional Services | 45 | $5M | United States | StructuredWeb | Structured Platform | Marketing Automation | 2022 | n/a | In 2022, 1440 implemented Structured Platform from StructuredWeb as a Marketing Automation solution, deploying the application directly on their public website. The deployment established Structured Platform to support marketing and client engagement functions for the 45-employee professional services firm headquartered in the United States, centralizing campaign orchestration and web-based lead capture workflows. Configuration emphasized core Marketing Automation capabilities, including campaign orchestration, email marketing workflows, landing page and form-based lead capture, and web behavioral tracking to attribute visitor activity to campaigns. Structured Platform was configured to host site content, manage subscription and audience lists, and automate nurture sequences, with role-based administration and content controls assigned to marketing staff. Operational coverage focused on the marketing and growth function, integrating Structured Platform into the website stack to surface form submissions and behavioral signals directly into campaign workflows and to serve as the primary channel for client outreach. Governance and rollout practices included centralized content and list management, documented campaign approval processes, and phased enablement of subscriber consent and segmentation capabilities. | |
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1440 | Professional Services | 45 | $5M | United States | Salesforce | Salesforce Pardot | Marketing Automation | 2022 | n/a | ||
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Professional Services | 45 | $5M | United States | Contentsquare | Hotjar | Customer Experience | 2023 | n/a |
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Professional Services | 45 | $5M | United States | The Trade Desk | The Trade Desk | Digital Advertising Platform | 2023 | n/a |
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Professional Services | 45 | $5M | United States | Microsoft | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | 2024 | n/a |
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Professional Services | 45 | $5M | United States | Magnite | Magnite (ex Rubicon Project) | Digital Advertising Platform | 2024 | n/a |
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Professional Services | 10 | $1M | Indonesia | Intuit | Intuit Mailchimp | Marketing Automation | 2017 | n/a |
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Professional Services | 10 | $1M | Indonesia | GoDaddy | GoDaddy | Application Hosting and Computing Services | 2017 | n/a |
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Professional Services | 10 | $1M | Indonesia | Google Workspace (Formerly Google G-Suite) | Collaboration | 2017 | n/a |
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Professional Services | 10 | $1M | Indonesia | Google Tag Manager | Tag Management | 2019 | n/a |
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