Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Professional Services
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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1729 Digital | Professional Services | 16 | $2M | Singapore | OneTrust | OneTrust CookiePro | Governance, Risk and Compliance | 2021 | n/a | ||
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1729 Digital | Professional Services | 16 | $2M | Singapore | Awin | Awin Affiliate Marketing | Partner Relationship Management | 2021 | n/a | In 2021, 1729 Digital deployed Awin Affiliate Marketing as its Partner Relationship Management solution on its website. The Awin Affiliate Marketing deployment was implemented to provide on-site affiliate tracking and referral attribution for publisher driven conversions, and to centralize partner link management and reporting. Configuration focused on typical Partner Relationship Management capabilities, including publisher onboarding and approval workflows, commission rule configuration, affiliate link and tag management, and reporting dashboards for campaign and publisher performance. Implementation work centered on embedding Awin tracking scripts and link parameters into the public site to capture click to conversion flows and to feed platform level reporting. Operationally the Awin instance supports marketing and partnerships functions at 1729 Digital, managing partner recruitment, link distribution, campaign tagging, and partner communications. The deployment scope is website centric, with ongoing use by digital marketing staff to manage affiliate programs and execute partner campaigns. Governance was structured around partner enrollment controls and attribution policy enforcement within Awin Affiliate Marketing, with operational workflows for commission setup and reconciliation managed through the platform. The narrative reflects a compact implementation aligned to Partner Relationship Management needs for a small professional services firm operating its affiliate program through the company website. | |
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Professional Services | 16 | $2M | Singapore | Cloudflare | Cloudflare CDN | Content Delivery Network | 2021 | n/a |
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Professional Services | 16 | $2M | Singapore | Cisco Systems | Cisco Webex Meetings | Audio Video and Web Conferencing | 2022 | n/a |
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Professional Services | 16 | $2M | Singapore | Salesforce | Slack Connect | Collaboration | 2022 | n/a |
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Professional Services | 16 | $2M | Singapore | Confiant | Confiant Security | Endpoint Detection and Response (EDR) | 2023 | n/a |
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Professional Services | 16 | $2M | Singapore | Microsoft | Microsoft Entra ID (formerly Azure Active Directory) | Identity and Access Management (IAM) | 2023 | n/a |
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Professional Services | 16 | $2M | Singapore | Google Identity Platform | Identity and Access Management (IAM) | 2023 | n/a |
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Professional Services | 16 | $2M | Singapore | Assertive Yield | Assertive Yield Optimize Engine and Forecasting | Marketing Automation | 2023 | n/a |
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Professional Services | 16 | $2M | Singapore | LiveIntent | LiveIntent | Marketing Automation | 2023 | n/a |
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