Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Hyatt Hotels | Leisure and Hospitality | 52000 | $6.6B | United States | IBM | IBM Netezza Data Warehouse | Data Warehouse | 2018 | n/a | ||
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Hyatt Hotels | Leisure and Hospitality | 52000 | $6.6B | United States | BirchStreet Systems | BirchStreet Reporting & Analytics | Analytics and BI | 2022 | n/a | In 2022 Hyatt Hotels implemented BirchStreet Reporting & Analytics as part of a broader BirchStreet procure-to-pay platform to centralize purchasing and finance workflows across the United States. BirchStreet Reporting & Analytics, classified in the Analytics and BI category, was positioned to provide consolidated spend visibility and operational reporting to procurement and finance stakeholders. The implementation covered core procure-to-pay capabilities, including purchasing controls, invoice processing workflows, accounts payable automation, and centralized reporting and analytics. Configuration emphasized standardized purchase order and invoice lifecycles, role-based analytics for procurement and finance teams, and transactional reporting to support compliance and spend governance. Operational coverage was United States wide and focused on procurement, finance, and accounts payable departments, with rollout activities oriented around centralizing purchasing and finance workflows. Reported outcomes on BirchStreet’s Hyatt case page include faster invoice processing and reduced invoice labor costs, together with improved spend visibility and compliance. | |
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Leisure and Hospitality | 52000 | $6.6B | United States | Oracle | Oracle Hospitality OPERA Reporting and Analytics | Analytics and BI | 2024 | n/a |
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Manufacturing | 1300 | $500M | United Kingdom | Microsoft | Microsoft Power BI | Analytics and BI | 2019 | n/a |
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Manufacturing | 1300 | $500M | United Kingdom | SAP | SAP BusinessObjects | Analytics and BI | 2018 | n/a |
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Professional Services | 1200 | $438M | United Kingdom | Oracle | Oracle OBIEE | Analytics and BI | 2018 | n/a |
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Banking and Financial Services | 100 | $15M | United States | Catalytic | Catalytic Digital Process Automation Platform | Process Mining | 2019 | n/a |
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Media | 20 | $2M | India | Conviva | Conviva | Analytics and BI | 2026 | n/a |
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Manufacturing | 10 | $1M | United States | Umami | Umami | Analytics and BI | 2022 | n/a |
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Construction and Real Estate | 45 | $4M | United Kingdom | Microsoft | Microsoft Power BI | Analytics and BI | 2023 | n/a |
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