Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Utilities
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Centropol Energy | Utilities | 274 | $253M | Czech Republic | Contentsquare | Hotjar | Customer Experience | 2017 | n/a | ||
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Centropol Energy | Utilities | 274 | $253M | Czech Republic | Mailkit | Mailkit | Marketing Automation | 2022 | n/a | In 2022 Centropol Energy implemented Mailkit as its Marketing Automation solution on the corporate website. The deployment is website‑centric, with Mailkit configured to capture subscriber data from on-site forms and to orchestrate outbound email campaigns for customer communications and service notifications. The implementation covers typical Marketing Automation functional modules, including subscription form management and consent capture, campaign templates and scheduling, list segmentation and targeted sending, and rule-based automation workflows for recurring communications. Configuration focused on practical campaign orchestration and list hygiene, with template management and web behavior tracking used to drive segment membership and automated sequences. Operational scope is centered on the marketing and customer communications function, with the Mailkit instance embedded in the public web estate to manage subscriber lifecycles and consent preferences in-line with regional data protection expectations. Governance emphasis is on centralized subscriber list management, permission tracking, and process controls for campaign approvals and unsubscribe handling, aligning marketing operations with the application implementation. | |
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Utilities | 274 | $253M | Czech Republic | Commerce Media | Emailkampane | Marketing Automation | 2022 | n/a |
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Utilities | 10 | $1M | South Korea | NAVER Cloud | NAVER Cloud Platform | Application Hosting and Computing Services | 2021 | n/a |
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Utilities | 1 | $7M | France | Lumen Technologies | Lumen Black Lotus Labs | Web Application Firewalls (WAF),DDoS Protection | 2021 | n/a |
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Utilities | 200 | $33M | Czech Republic | Microsoft | Microsoft SharePoint | Enterprise Content Management | 2015 | n/a |
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Utilities | 200 | $33M | Czech Republic | Microsoft | Microsoft Azure Cloud Services | Application Hosting and Computing Services | 2019 | n/a |
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Utilities | 200 | $33M | Czech Republic | Microsoft | Microsoft Entra ID (formerly Azure Active Directory) | Identity and Access Management (IAM) | 2023 | n/a |
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Utilities | 200 | $33M | Czech Republic | Microsoft | Microsoft Azure Blob Storage | Cloud Storage | 2023 | n/a |
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Utilities | 200 | $33M | Czech Republic | Google Tag Manager | Tag Management | 2023 | n/a |
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